How to Pivot Your Local Marketing Strategy in Times of Crisis

By |2020-08-04T11:06:34-07:00August 4, 2020|

When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that

5 Best Practices For Maintaining Local Listings in an Unpredictable World

By |2020-07-16T09:24:57-07:00July 16, 2020|

5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis