The local search marketing landscape is constantly evolving. If the COVID-19 pandemic taught us anything, it’s that it’s almost never “business as usual” anymore and we must always be ready to pivot at a moment’s notice. As your priorities and strategies change, so too should the technology you leverage to run your business. Rio SEO’s
We’ve all heard bold statements about how the world will never be the same following the current pandemic. And while it’s certainly true to say that the global marketplace has experienced unprecedented shifts in consumer behavior over the last year, it’s worth noting that global, of course, also entails local. In a time characterized by
The Coronavirus pandemic is driving dramatic shifts in consumer behavior—that much is clear. Consumers are having to put more thought into everyday decisions such as where to shop, what time of day to visit a local store, or how to procure necessary items without having to go inside a store to get them. How are
It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will
When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that
Consumers are on the hunt for clear COVID-19 protocols for any business they plan to visit. Optimizing Yelp listings for social distancing terms is now a must for all enterprise brands. Now, when searchers visit a location on Yelp, Yelp has prominently placed this information at the top of every business page. They’ll see a
As the Coronavirus pandemic continues to prompt store closures and adjustments to business operations, the business world overall has made great strides in understanding its impact on consumer behavior. Google My Business, Yelp, Facebook, and other platforms continue to add new features and attributes to help businesses better communicate key service and operations information to
5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when
Quick-service restaurants and restaurants alike continue to muddle through the unpredictability of the COVID-19 pandemic. As closures and reopenings for businesses continue to waver at both the county and state levels across the board, the restaurant industry has been particularly hit hard as shut down orders for indoor dining have once again affected many parts
Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications. When a crisis