Navigating the COVID-19 Pandemic (Part 4) [Webinar Recap]

By |2020-05-11T16:19:05-07:00May 11, 2020|Blog Posts|

It’s undeniable the world has rapidly shifted since the onset of the coronavirus pandemic. Businesses were forced to shut down, consumers have taken extra precautions while shopping in stores, and methods of service have been altered. Throughout it all, local marketing has evolved to accommodate these changes, helping you be seen by customers when they

Post-Pandemic Recovery Services for Enterprise Brands

By |2020-05-08T10:54:24-07:00May 8, 2020|Blog Posts|

As the nation begins to enter the first phase of reopening the economy and we slowly prepare ourselves for a “new normal,” multi-location brands must balance continuing lockdowns with preparations to re-open locations across some states and regions. Our team of local marketing experts is here to help you elevate your local presence - from

3 Important Local Marketing Tips for Restaurant Brands Reopening Locations

By |2021-03-29T07:17:09-07:00May 7, 2020|Blog Posts, Business Listings, Restaurants|

Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80

4 Local Marketing Tips For Financial Institutions During Phase 1 of Opening Up America

By |2020-05-06T11:30:30-07:00May 6, 2020|Blog Posts|

Over the past few months, financial institutions have drastically shifted their daily operations to comply with both federal and state regulations to better assist customers during the COVID-19 pandemic. While 97% of the US population were adhering to stay-at-home and shelter-in-place orders, many states have been able to slowly resume operations as of May 1,

Navigating the COVID-19 Pandemic (Part 3) [Webinar Recap]

By |2020-04-20T14:46:22-07:00April 20, 2020|Blog Posts|

As we continue to adapt and adjust to a new way of life, so too has Google and other third-party platforms to account for these changes to business operations. From the onset of the pandemic, search platforms have been quick to make updates to better surface your business’ critical information, enabling brands to effectively communicate

Planning for Post-Pandemic Success: Expert Panel and Q&A [Webinar Recap]

By |2020-04-13T14:36:06-07:00April 13, 2020|Blog Posts|

From content strategy and SEO to crisis communications, budget allocation, and local search rankings, multi-location and enterprise companies are seeing their entire 2020 marketing strategy upended. What does the future hold for brands experiencing business interruptions and dramatic shifts in consumer behavior due to the Coronavirus pandemic?  We assembled a panel of local marketing experts

Structured Data Tips for Highlighting COVID-19 Announcements on Google Search

By |2020-12-02T08:43:12-08:00April 10, 2020|Blog Posts|

Google recently announced that they are providing support for websites to add structured data to COVID-19 announcements. As enterprise brands seek new ways to communicate critical changes to their business operations, we recommend the use of structured data on your local landing pages to better highlight important updates and announcements, such as: Closure notice Travel