Last week I had the pleasure of teaming up with LaserAway’s Paul Baumgarthuber during an eTail webinar focused on utilizing local SEO to drive online conversions for multi-location businesses. The webcast reinforced just how much potential lies within a company’s own brand as it spreads across the local search ecosystem, as well as how important
Tyler Ludwig / Interactive Marketing Manager, Rio SEO As a digital marketer, we always want to better define our target audience and provide more relevant messaging. For Rio SEO we recently initiated internally an implementation of our patent-pending Tag and Trace™ social analytics technology through Rio SEO Social Analyze™ and integrated it with our Salesforce.com CRM database. With this advancement, our marketing team is now able to track, identify, and engage our most active and influential social audience through retargeting campaigns.