Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-07:00October 6, 2015|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Local SEO Takeaways from Street Fight Summit West 2014

By |2019-06-12T13:09:54-07:00August 4, 2014|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

Data, Data, Everywhere!

By |2019-06-14T11:51:16-07:00April 15, 2013|

Following up on a post I did for WOMMA, it’s no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. It can predict musical superstars and help your HR efforts. Additionally, it can even help you win a presidential election. Here are