How to Pivot Your Local Reviews Management Strategy in a Crisis

By |2020-07-21T09:18:40-07:00July 21, 2020|

Once the full impact of the initial Coronavirus lockdown began to register, consumer behavior changed dramatically across the board. After an initial wave of panic grocery shopping, discretionary spending fell and consumers began searching for products and services to meet their needs closer to home. We saw this trend reflected in the keywords local consumers

Winning Shoppers in High Intent Micro-moments Across Channels

By |2019-07-02T11:52:53-07:00December 23, 2015|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,