How Local SEO + Influencer Retargeting Can Deliver Record ROI: DMD Whitepaper

By |2017-12-20T13:02:39-07:00February 5th, 2014|Categories: Resources|Tags: , , , , , , , , , , , , |

If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely: What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo)

SEO + Social: The Most Effective Advertising Mix

By |2017-12-20T13:05:43-07:00August 13th, 2013|Categories: Resources|Tags: , , , , , , , , |

How brand marketers can track and amplify “social signals” to improve organic search results – and achieve unprecedented reach, brand lift, and ROI. Marketers today are faced with the challenge of capturing consumers’ attention in an “ad blind” world where most advertising is largely ignored. Instead, consumers now rely mostly