Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools
Multi-location Businesses to Benefit from Integrated Local Listing Management and Greater Local Search Engine Visibility SAN DIEGO, July 24, 2014 – Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have even more direct API (Application Programming Interface) access to a trusted data source in the local search ecosystem.
The Local Listing Management Hat-trick: Optimized Data, Listing Syndication and Roll-Up Reporting – Local Search Insider
By Rio SEO| 2015-08-19T20:44:14+00:00 July 11th, 2014|Categories: Rio SEO in the News|Tags: data, listing management, local search, local seo, measurement, reporting, rio seo, roll up reporting, seo, syndication|
Last month, I praised major data aggregators for their contributions to the accelerated evolution of local search. Capitalizing on their overall benefits requires a three-prong approach. One of those prongs, roll-up reporting, is often the missing link for top brands trying to better understand how their optimized, syndicated local data is performing in organic search across the
As the volume of social information that data companies continue to collect on a daily basis skyrockets well into the petabyte range (Facebook alone records more than 500 Terabytes of data a day!), it’s no surprise that issues of ethics and privacy disclosures have become critical and hot topics of discussion, not just within industry, but also in terms of government involvement.