The customer journey is no longer a linear path. Smart devices allow for constant access to the most recent and relevant information for all of your needs. When looking for businesses nearby, consumers may come across a Google My Business listing, visit a business’s website, find a local landing page or reach out to the
By Karisa Macias / Marketing Manager, Rio SEO "Stay curious. Be passionate. That's our job as marketers." -David Shing Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance. What is Interactive Day? Imagine an entire day
As digital marketers, we always want to better define our target audience. We also want to increasingly provide more relevant messaging. At Rio SEO we recently initiated an internal implementation of our patent-pending Tag and Trace™ social analytics technology through Rio SEO Social Analyze™. Additionally, we integrated it with our Salesforce.com CRM database. With this
By Russ Mann / CEO, Rio SEO Back in 2006, Covario published the original Search and Content Maturity Model. This helped marketers understand their organization’s relative sophistication and maturity to their peers. We then created the Search and Digital Center of Excellence whitepaper in early 2010. This helped search experts understand the various forms that an SCOE
Rachel Ullstrom / Account Director, Rio SEO There are countless studies on why video marketing makes for effective content and leads to discovery in Internet searches on YouTube, Google, Bing and Yahoo. What hasn’t been particularly well articulated is why video is discovered so frequently and who is doing the discovering.
Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more
I’ve been thinking a lot about SES this year. I’ve been thinking that the name is so last decade. “Search Engine Strategies.” And, in fact, the conference sponsor Incisive Media seems to agree. When I asked Mike Gerhan, the show’s producer about the name, he said it doesn’t really mean anything anymore. So why not?