Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-07:00October 6, 2015|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Avoid Hashtag Hijacking: Build an Audience-Relevant Real Time Strategy

By |2019-06-14T06:35:26-07:00July 25, 2013|

With the recent buzz generated by Twitter darling and awesomely terrible film “Sharknado,” I want to revisit the brand newsroom concept and the importance of digital marketing data analytics. Social media is real time; we are sharing in the moment, with others who are likely to see that content when its relevant and fresh. The