What is Domain Authority & Why Does It Matter?

By |2019-02-25T02:30:06-07:00November 16th, 2016|Categories: Rio SEO Blog|Tags: |

Domain authority has become part of the SEO jargon and yet still, many marketers struggle to understand what it is and why it matters. It’s no wonder… there are hundreds of factors Google considers when indexing and ranking websites -- can this one domain authority signal really make much of a difference? In local SEO,