What is Domain Authority & Why Does It Matter?

By |2019-07-02T11:44:09-07:00November 16, 2016|

Domain authority has become part of the SEO jargon. Yet still, many marketers struggle to understand what it is and why it matters. It’s no wonder. Google considers hundreds of factors when indexing and ranking websites. So, can this one domain authority signal really make much of a difference? In local SEO, domain authority matters