8 Most Impactful Local Ranking Factors for Brands

By |2020-07-27T11:49:49-07:00July 27, 2020|

Google is surprisingly open about the most impactful local ranking factors, considering how secretive the search engine has been about its organic algorithm. Many of the most important factors are controlled within the Google My Business dashboard; in fact, Google flat out states that “You can improve your business’s local ranking by using Google My

GMB Partner Links and Food Ordering Updates For Restaurant Brands

By |2020-07-15T11:06:22-07:00July 15, 2020|

Quick-service restaurants and restaurants alike continue to muddle through the unpredictability of the COVID-19 pandemic. As closures and reopenings for businesses continue to waver at both the county and state levels across the board, the restaurant industry has been particularly hit hard as shut down orders for indoor dining have once again affected many parts

Local Pages Playbook: How Enterprise Brands Win At Local Search

By |2020-06-24T12:10:33-07:00June 24, 2020|

Download our Local Pages Playbook We know accurate, up-to-date local listings are critical for discovery for enterprise brands. But how does your brand appear locally for those valuable, non-branded, and longtail search queries? That's where local pages come into play, another key component of any successful enterprise local marketing strategy. Local pages are helping multi-location

COVID-19 and the Future of Local Marketing for Brands

By |2020-05-21T16:01:50-07:00May 19, 2020|

Download the COVID-19 and the Future of Local Marketing for Brands Ebook Now The COVID-19 crisis will certainly be remembered most for its devastating impact on healthcare and humanity. Yet for businesses of all kinds around the world, the consequences of this extended period of economic interruption cannot be underestimated. While COVID-19 and the future

COVID-19 Listings Features for Enterprise Brands

By |2020-08-04T14:54:49-07:00May 14, 2020|

Conveying critical information to your customers is now more important than ever, as regulations and restrictions change weekly. To communicate updates effectively, you must reach customers everywhere they’re looking for you and be aware of the features available to you at this time. But, as new features continue to be introduced to online listings frequently,

The Go-To-Guide For Selecting the Right Enterprise Local Marketing Solution

By |2020-05-14T13:11:55-07:00May 14, 2020|

Potential customers are searching for your services locally, but is your brand being found? In today’s highly competitive local search landscape, having a recognizable brand name, impeccable reputation, and close proximity to customers simply is no longer enough. Now that nearly half of all Google searches taking place are users seeking local information, it’s more

3 Important Local Marketing Tips for Restaurant Brands Reopening Locations

By |2020-05-07T10:36:04-07:00May 7, 2020|

Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80

4 Local Marketing Tips For Financial Institutions During Phase 1 of Opening Up America

By |2020-05-06T11:30:30-07:00May 6, 2020|

Over the past few months, financial institutions have drastically shifted their daily operations to comply with both federal and state regulations to better assist customers during the COVID-19 pandemic. While 97% of the US population were adhering to stay-at-home and shelter-in-place orders, many states have been able to slowly resume operations as of May 1,

Navigating the COVID-19 Pandemic (Part 3) [Webinar Recap]

By |2020-04-20T14:46:22-07:00April 20, 2020|

As we continue to adapt and adjust to a new way of life, so too has Google and other third-party platforms to account for these changes to business operations. From the onset of the pandemic, search platforms have been quick to make updates to better surface your business’ critical information, enabling brands to effectively communicate