Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google My Business|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on

The Future of Google Search in Australia: What This Means for Enterprise Brands

By |2021-03-11T06:24:26-08:00March 11, 2021|Blog Posts, Google My Business|

You’ve probably heard a great deal of buzz about the conflict between Google Search in Australia and the Australian government recently. With uncertainty looming, we’ve received questions from multinational enterprise brands about what impact, if any, this might have on their business. In this post, we’ll explore a bit of the background and see where

How Google is Helping Healthcare Brands Boost Visibility for Vaccine Availability

By |2021-02-22T05:33:17-08:00February 22, 2021|Blog Posts, Google My Business|

The Coronavirus has kept the entire world on our collective toes, and the world’s most popular search engine is not slowing down in making new features and functionality readily available. In December, Google revealed that it had launched over 200 new products, features, and initiatives in response to COVID-19. One of these new features is

Guide to Local Curbside Pickup Marketing for Enterprise Brands

By |2021-02-17T13:20:17-08:00February 16, 2021|Blog Posts, Local Marketing|

If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to establish new ways of doing business as consumers were forced out of shops, workplaces, and routines.  Curbside pickup, in particular, became an attractive option

2021 Local Marketing Predictions and What’s to Come

By |2021-02-15T08:58:57-08:00February 15, 2021|Blog Posts, Local Marketing|

Staying at the leading edge of the local search landscape means making sure your brand is positioned to take advantage of new features and functionalities as they become available. Lately, the updates have been coming out fast and furious as Google has kept pace with rapidly changing local consumer and searcher needs and behavior. Check

‘Near Me’ Searches Up Dramatically as Online Shoppers Still Look to Buy Local

By |2021-01-27T07:12:38-08:00January 27, 2021|Blog Posts, Local Marketing|

Brick-and-mortar businesses who have been fighting off Amazon for years found themselves overwhelmed by local customers looking for the same ease in online shopping experiences at the local level due to the pandemic. Even when it was not necessarily safe (or in many cases, permitted) to shop in-store, customers sought out ways to keep spending their

GMB API 4.8 Update: The Impact on Hospitality & Healthcare Brands

By |2021-01-25T06:43:07-08:00January 25, 2021|Blog Posts, Google My Business|

Google launched version 4.8 of its Google My Business (GMB) API in mid-December, 2020. What does this update mean for enterprise and multi-location brands? In this post, we’ll take a look at what this update impacts enterprise brands, specifically focusing on the two verticals it affects most: hospitality and healthcare. What’s New for Hospitality Brands?

Google My Business Adds Place an Order Link for Retail Brands

By |2020-12-22T14:59:10-08:00December 22, 2020|Blog Posts, Retail|

We’ve talked quite a bit lately about how Google is positioning itself as the transactional layer of the web. Travelers can book flights and hotels, order food, and even book appointments with service businesses such as barbershops right from the search results page. Now, retailers can add a ‘Place an Order’ link to their Google

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

By |2020-12-08T07:24:29-08:00December 8, 2020|Blog Posts, Google My Business|

We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the