How to Perfect Your Local Strategy for New Restaurant Services

By |2020-05-27T09:24:34-07:00May 26, 2020|

It’s Friday evening. If you’re residing in a state that is still adhering to stay-at-home orders, you’re likely lounging on your couch, contemplating what to eat for dinner. You’ve now become well-accustomed to ordering food for delivery or swinging by your favorite restaurant for curbside pickup. While going out for a nice dinner out may

Navigating the COVID-19 Pandemic (Part 4) [Webinar Recap]

By |2020-05-11T16:19:05-07:00May 11, 2020|

It’s undeniable the world has rapidly shifted since the onset of the coronavirus pandemic. Businesses were forced to shut down, consumers have taken extra precautions while shopping in stores, and methods of service have been altered. Throughout it all, local marketing has evolved to accommodate these changes, helping you be seen by customers when they

4 Brands Show Us How to Help Others During the COVID-19 Pandemic

By |2020-04-15T14:05:46-07:00April 15, 2020|

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” - Mr. Rogers It’s great advice in any situation, that jewel of wisdom from beloved children’s television icon Fred Rogers—and perhaps never needed

COVID-19 Local Marketing Changes Impacting Multi-Location Businesses (Week of March 23)

By |2020-03-27T14:31:31-07:00March 27, 2020|

As more local businesses become impacted by COVID-19, search platforms have been hit with a wave of support requests. The need for businesses to reflect accurate listings information to their customers and special services being offered has become a top priority. However, amid a staff shortage, Google has had some difficulty keeping up with the

How to Use GMB’s New Posts Image Carousel: 25 Tips for Brands

By |2020-03-10T09:12:28-07:00March 10, 2020|

Google quietly added an image carousel to Google Posts recently. Now, businesses can add up to 10 images to Offer, Update, Event, and Product Posts in Google My Business. Google Posts are a great way to enhance your locations’ visibility in local search. They add visually interesting and engaging content to your Knowledge Panel listing,

Anatomy of a Google Knowledge Panel [Infographic]

By |2019-12-10T13:56:00-08:00December 10, 2019|

All brands should take the time to understand their Knowledge Panel and use it to attract more customers and boost their online rankings. To learn more about this powerful yet simple local online marketing tool, take a look at our infographic, “Anatomy of the Google Knowledge Panel.” 

Rio’s Guide to GMB for Enterprise Brands

By |2019-08-08T13:01:50-07:00July 31, 2019|

Consumers use Google to quickly find information on brands and local businesses, and Google wants to keep them on their platform. With Google My Business (GMB), the search giant has nearly eliminated the need for users to click off the search results page. Instead, all of the information they need, like addresses, phone numbers, and