Consumers use Google to quickly find information on brands and local businesses, and Google wants to keep them on their platform. With Google My Business (GMB), the search giant has nearly eliminated the need for users to click off the search results page. Instead, all of the information they need, like addresses, phone numbers, and
Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement.
The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop. Moreover, they expect to be able to find local businesses to fulfill their immediate
As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO's third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are
We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, digital analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising
Across the globe people are taking stock of how they did in 2016. Many resolve to make changes and do better next year. We make New Year’s resolutions in our personal lives. But it’s a great time to step back and evaluate your performance and plans in business, as well. This is particularly true when