Mastering GMB Attributes for Financial Services Brands

By |2020-08-11T09:14:54-07:00August 11, 2020|

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key

Black-Owned Business: Google My Business’ Newest Attribute

By |2020-07-31T11:12:50-07:00July 31, 2020|

We are undoubtedly living in an era of change. The year 2020 has presented numerous hurdles in both our professional and personal lives, yet it has also brought to light the inevitable need for change. As we all continue to navigate through these atypical times, a company that has been diligent in shifting their technology

How Local Marketing Keywords Are Trending Now by Industry (Part 2)

By |2020-07-29T09:37:41-07:00July 29, 2020|

As the Coronavirus pandemic continues to prompt store closures and adjustments to business operations, the business world overall has made great strides in understanding its impact on consumer behavior. Google My Business, Yelp, Facebook, and other platforms continue to add new features and attributes to help businesses better communicate key service and operations information to

5 Best Practices For Maintaining Local Listings in an Unpredictable World

By |2020-07-16T09:24:57-07:00July 16, 2020|

5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when

GMB Partner Links and Food Ordering Updates For Restaurant Brands

By |2020-07-15T11:06:22-07:00July 15, 2020|

Quick-service restaurants and restaurants alike continue to muddle through the unpredictability of the COVID-19 pandemic. As closures and reopenings for businesses continue to waver at both the county and state levels across the board, the restaurant industry has been particularly hit hard as shut down orders for indoor dining have once again affected many parts

How to Support Your Local Rankings with Organic SEO

By |2020-07-09T10:11:34-07:00July 9, 2020|

The fact that 97% of consumers use search to find local businesses is old news—that finding from BIA Kelsey dates back to a decade ago now. Yet over the past ten years, the importance of both organic and local search in discovery, engagement, and driving motivated buyers into your locations has only grown. In that

Local Search Marketing with Google Maps [Ebook]

By |2020-07-09T12:30:36-07:00July 8, 2020|

When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key

Study: The Impact of Multi-Provider Listings in Local Search

By |2020-07-02T09:43:34-07:00July 2, 2020|

The power of local search is undeniable. In fact, nearly half of all Google searches are looking for local information. For medical providers, this surfaces the inevitable need to appear to searchers with accurate, up-to-date listings. For providers that work in multiple locations on different days and hours of the week, this can become a

Expert Tips For Closing Branch Locations in Google My Business

By |2020-06-30T09:39:50-07:00June 30, 2020|

To say 2020 has been nothing short of predictable doesn’t quite do the trajectory of this year justice. From the ongoing uncertainty surrounding the COVID-19 pandemic, including widespread business closures globally, to the recent riots that also forced businesses to shut their doors, the implications of losing customers and cash flow have been felt across

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis