Google Becomes the Transaction Layer Between Businesses and Consumers

By |2020-06-29T12:59:40-07:00June 10, 2020|

Remember way back when Google Analytics (or another site analytics tool) gave you a pretty decent look at how customers were interacting with your brand? Long gone are those days when a consumer’s path to purchase started with a search that drove a person to your website to consider the information there and make a