How does your local search performance stack up against other brands like yours? Each month, we anonymize and analyze Google Business Profile (GBP) insights from over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. These aggregate insights can give important context to the consumer behavior you are seeing and
Without data aggregators, the local search ecosystem would be vastly different. Manually submitting the information to online citations (which are a huge factor for local SEO rankings) is time-consuming and can take a toll on your business’s resources. This is especially true if you’re a local enterprise brand with multiple storefronts in different cities. Even
Have you ever been offput by an initial impression? Whether a person or a business, a first impression can be a lasting impression — both good or bad. As a business, your Google Business Profile (GBP) is essentially the first point of contact most local customers have with your brand. It's your first opportunity to build trust,
How does your local search performance stack up against other brands like yours? Each month, we analyze aggregate Google Business Profile (GBP) insights from over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. How these metrics trend offers a unique look into how local consumer behavior is impacting search
Your local web presence is a powerful driving force behind business growth. This can be proven by the fact that more than 46% of the searches on Google have local intent. If your brand is not optimized to appear in the local search, you are missing out on the opportunity to convert nearby local customers.
As Russia continues its war on Ukraine, businesses and people worldwide have been looking for ways to help those affected. There's been a widespread emergency appeal since the invasion launched. Now, organizations are seeking to provide information and resources for incoming refugees, and Google has stepped up to help businesses deliver up-to-date information to those
“How To Edit Your Google Business Profile” is a guest post by Sherry Bonelli. Getting your local business to rank high on Google Search and Maps organically continues to be one of the best ways for local businesses to get more website visits, calls, customers to their physical location– and more sales. And ranking in
What were consumers most interested in last year? The top Google searches of 2021, an annual compilation from the search giant, gives us some valuable insights into the topics and trends that dominated consumer culture. Google provides an entire mini-site of these insights to explore. In Year in Search from Google Trends, you can explore:
The way consumers find products and services has massively changed over the years. Currently, 46% of all Google searches are consumers looking to find things locally to meet their needs. It's up to brands to make sure their local stores, offices, and other locations have a visible online presence when and where these customers are
Customer experience is everything, throughout every part of the sales journey and beyond. In fact, 86% of customers have stopped doing business with a company because of a bad experience. Even your most loyal customers could be just one negative experience away from switching to a competitor. Managing and exceeding customer expectations is crucial to