Anatomy of a Google Knowledge Panel [Infographic]

By |2019-12-10T13:56:00-08:00December 10, 2019|

All brands should take the time to understand their Knowledge Panel and use it to attract more customers and boost their online rankings. To learn more about this powerful yet simple local online marketing tool, take a look at our infographic, “Anatomy of the Google Knowledge Panel.” 

How Brands Remove Friction in the Consumer Journey with Special Hours on GMB

By |2019-11-24T16:15:45-08:00September 3, 2019|

When customers go looking for products and services like yours to fulfill their immediate needs, it’s critical that the information they’re presented is accurate. On-the-go consumers want to know where they can purchase specific items but also how to get there, what types of experiences others have had at your locations, and what kind of experience they can expect to have, as well. 

How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

By |2019-08-13T14:29:25-08:00August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. The importance of acquiring more reviews (both first- and third-party) and leveraging them for an increased aggregate star rating. The additional features and tools Google

Rio’s Guide to GMB for Enterprise Brands

By |2019-08-08T13:01:50-08:00July 31, 2019|

Consumers use Google to quickly find information on brands and local businesses, and Google wants to keep them on their platform. With Google My Business (GMB), the search giant has nearly eliminated the need for users to click off the search results page. Instead, all of the information they need, like addresses, phone numbers, and

6 Effective Ways for Multi-location Brands to Boost Search Engine Visibility through Local Listings

By |2019-08-26T06:48:37-08:00June 5, 2019|

Managing your online local listings as a multi-location brand is both an art and a science. The landscape for how consumers find (and refer) businesses continues to change at a furious pace. The good news: There is an ever-growing list of digital resources that can help prospective customers find nearby locations of large organizations, and it extends beyond search engine giants like Google, Yahoo and Bing. Here are some tips on how your brand can boost search engine visibility through local listings.

How to Update Your GMB Listing When You Move, Buy or Sell a Business

By |2019-07-02T11:33:32-08:00May 23, 2019|

When looking for local goods and services, consumers want to experience as little friction as possible. Utilizing Google My Business (GMB) to manage your listings helps streamline this process, bringing more eyeballs and foot traffic to your location. Fortunately, updating your listings is straightforward with GMB. To help get you started, here are the steps you should take if you are moving, buying or selling.

How to Optimize for the Google Local 3-Pack

By |2019-10-30T07:19:44-08:00April 18, 2019|

Google’s Local 3-Pack is an incredibly valuable piece of real estate for local businesses, especially in competitive local markets. Learn what Google is looking for in local listings worthy of the 3-pack right now, which ranking factors impact Local Pack listings most, and how you can help all of your locations improve their local visibility.

The Multi-Location Business Guide to Recent Google My Business Updates

By |2019-07-02T11:46:52-08:00September 7, 2017|

Changes are constantly happening across the Google My Business landscape--changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a

Searchlove 2017: San Diego – Our Favorite Local Takeaways

By |2019-07-02T11:43:40-08:00March 3, 2017|

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, digital analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising