Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis

4 On-Page SEO Best Practices for the Age of Social Distancing

By |2020-06-19T09:24:01-07:00June 19, 2020|

COVID-19 dramatically impacted consumer behavior, from the widespread fear and anxiety caused to the very real impact of an extensive period of worldwide lockdown and social distancing. Naturally, many consumers utilized Google more extensively to research COVID-19 updates including business closures, hour changes, and reopenings. Customers now have a whole new set of considerations and

GMB Insights Study: Navigating Local Search in Times of Crisis [Whitepaper]

By |2020-06-18T11:53:56-07:00June 18, 2020|

Download the GMB Insights Study Now Globally, we could have never predicted the wide-ranging business interruptions and impacts that were experienced at the onset of COVID-19. When news of the pandemic first started to circulate in late February, customers felt a vast array of emotions as fear and panic began to set in. On the

Anatomy of a Google My Business Listing [Infographic]

By |2020-06-16T11:39:17-07:00June 16, 2020|

Today, 46% of searches have local intent; that is, people near your locations looking for products and services like yours. Optimizing for local search is critically important—so much so that Google has dedicated an entire platform to help local businesses connect with consumers looking for nearby solutions for their every need.  Google My Business (GMB)

Google Becomes the Transaction Layer Between Businesses and Consumers

By |2020-06-29T12:59:40-07:00June 10, 2020|

Remember way back when Google Analytics (or another site analytics tool) gave you a pretty decent look at how customers were interacting with your brand? Long gone are those days when a consumer’s path to purchase started with a search that drove a person to your website to consider the information there and make a

Google Posts 101: Creating Engaging, Eye-Catching Local Business Posts

By |2020-06-29T13:01:13-07:00June 4, 2020|

Download our Google Posts 101 Whitepaper Now Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for

Local Marketing Trends with Acronym: Client Interview

By |2020-06-11T16:38:24-07:00June 2, 2020|

John Albin is the SEO Manager at Acronym. In this interview-style post, John shares his local marketing tips and insight into the latest trends in local search marketing.  Rio SEO is fortunate to work with exceptional businesses, one of those being Acronym, a top search agency headquartered in New York City. Together, Rio SEO and

How to Perfect Your Local Strategy for New Restaurant Services

By |2020-05-27T09:24:34-07:00May 26, 2020|

It’s Friday evening. If you’re residing in a state that is still adhering to stay-at-home orders, you’re likely lounging on your couch, contemplating what to eat for dinner. You’ve now become well-accustomed to ordering food for delivery or swinging by your favorite restaurant for curbside pickup. While going out for a nice dinner out may

COVID-19 Listings Features for Enterprise Brands

By |2020-08-04T14:54:49-07:00May 14, 2020|

Conveying critical information to your customers is now more important than ever, as regulations and restrictions change weekly. To communicate updates effectively, you must reach customers everywhere they’re looking for you and be aware of the features available to you at this time. But, as new features continue to be introduced to online listings frequently,