Reputation Management Playbook: The 5-Step Plan for Successfully Managing Your Enterprise Brand’s Online Reputation

By |2020-07-21T13:46:49-07:00July 21, 2020|

Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation management when you must deal with daily operations of multiple locations in diverse regions? To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.

How to Pivot Your Local Reviews Management Strategy in a Crisis

By |2020-07-21T09:18:40-07:00July 21, 2020|

Once the full impact of the initial Coronavirus lockdown began to register, consumer behavior changed dramatically across the board. After an initial wave of panic grocery shopping, discretionary spending fell and consumers began searching for products and services to meet their needs closer to home. We saw this trend reflected in the keywords local consumers

Anatomy of a Google My Business Listing [Infographic]

By |2020-06-16T11:39:17-07:00June 16, 2020|

Today, 46% of searches have local intent; that is, people near your locations looking for products and services like yours. Optimizing for local search is critically important—so much so that Google has dedicated an entire platform to help local businesses connect with consumers looking for nearby solutions for their every need.  Google My Business (GMB)

COVID-19 and the Future of Local Marketing [Webinar Recap]

By |2020-05-22T09:49:53-07:00May 22, 2020|

For over two months, our world and the way we shop, interact with others and consume media has been drastically altered. At first, fear and uncertainty struck us as a health crisis became a global pandemic and subsequent stay-at-home orders were mandated. Next, businesses had to adapt to new methods of operating and generating revenue

Businesses May Now Respond to Google Reviews Again After Temporary Hiatus

By |2020-07-20T15:52:24-07:00April 8, 2020|

Update: As of  July 14, 2020, all reviews across all categories, including healthcare and medical, that were held during the period of time when Google reviews were temporarily suspended, are now appearing on GMB listings. Local SEOs have pointed out that they have started to see reviews for the healthcare industry appear once again. The healthcare

COVID-19 Local Marketing Changes Impacting Multi-Location Businesses (Week of March 23)

By |2020-03-27T14:31:31-07:00March 27, 2020|

As more local businesses become impacted by COVID-19, search platforms have been hit with a wave of support requests. The need for businesses to reflect accurate listings information to their customers and special services being offered has become a top priority. However, amid a staff shortage, Google has had some difficulty keeping up with the

Navigating the COVID-19 Pandemic: How Multi-Location Brands Can Keep Customers Informed [Webinar Recap]

By |2020-03-24T11:25:42-07:00March 23, 2020|

As the COVID-19 coronavirus pandemic continues to escalate at a global level, businesses around the world have inevitably become affected and now face the challenge of keeping their customers, community, and the general public informed. Providing the most accurate and up-to-date information, including temporary closures, special hours of operation and unique service offerings, are just