Google Becomes the Transaction Layer Between Businesses and Consumers

By |2020-06-29T12:59:40-07:00June 10, 2020|

Remember way back when Google Analytics (or another site analytics tool) gave you a pretty decent look at how customers were interacting with your brand? Long gone are those days when a consumer’s path to purchase started with a search that drove a person to your website to consider the information there and make a

Structured Data Tips for Highlighting COVID-19 Announcements on Google Search

By |2020-04-10T13:35:39-07:00April 10, 2020|

Google recently announced that they are providing support for websites to add structured data to COVID-19 announcements. As enterprise brands seek new ways to communicate critical changes to their business operations, we recommend the use of structured data on your local landing pages to better highlight important updates and announcements, such as: Closure notice Travel