Nested Search Results: Why Google Search Results Are Displaying Indented URLs
Google is constantly testing new search features and results formats to improve the searcher experience, much in the same way that marketers are constantly testing and adjusting content to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community. One
7 Image Optimization Tips for Google My Business Photos
They say a picture is worth a thousand words. When it comes to local search and driving online traffic in your doors, a picture can be worth even more. In a 2019 evaluation of over half a million images on 15,191 Google My Business (GMB) listings, BrightLocal found that: GMB listings with more than 100
Latino-Owned Attribute Added to Google My Business
Each autumn, Hispanic Heritage Month celebrates Hispanic Americans who’ve inspired others to achieve success. This year, Google took extra steps to support the Latino community with free tools, skills training, and hands-on coaching, as well as the launch of a Latino-owned attribute on Google My Business (GMB). The assistance comes at a crucial time for
Google Title Tags Update: What Enterprise Marketers Need to Know
Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a
Google’s Link Spam Update: What It Means for Enterprise Brands
Google completed rolling out its link spam update on August 24, 2021, according to Google Search Central. Google notes that this particular update was part of its continued efforts to improve the quality of search results for its users, which is the underlying motivation for pretty much every algorithm update, such as the recent Page
Yelp & Google My Business Features for Reopening Business Locations
To address the struggles businesses were having to connect with their customers and meet the ever-changing consumer demands during the global pandemic, platforms such as Yelp and Google My Business (GMB) developed a series of features to make life easier for all. As we move onwards with reopening in some areas and potential temporary store
4 Proven Strategies to Secure the SERPs and Conquer Google Updates
Recently, we’ve seen Google make several prominent updates that impact both consumers and businesses. For consumers, Google continues to take actionable steps toward better understanding searchers’ queries and website experiences – from individual pages to the whole site, as evidenced by the recent core updates and the Page Experience update. For businesses, this can result
5 Research-Backed Recommendations for Local Marketers Post-Pandemic
The pandemic has without a doubt caused noticeable changes in consumer behavior. During the height of the lockdowns, consumers faced closed stores, reduced hours, and social-distancing requirements. As a result, they started to prioritize essential needs, bought fewer impulse items, and turned to e-commerce to transact. Research conducted by Google in the retail, travel, and
Optimized Core Web Vitals vs. AMP: Do Brands Still Need AMP?
This past year, SEO and digital marketing circles have been buzzing with news and speculation about the impending launch of Google’s Core Web Vitals. But just a few short years ago, Accelerated Mobile Pages (now known simply as AMP) were all the rage. Each of these initiatives can dramatically improve page speed, which has some