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Serving Rich Local Results with Mary Bowling at #LSS2017

By | May 17th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more

Google’s ‘Fred’ Update: What Does It Mean for Local Search?

By | March 29th, 2017|Categories: Rio SEO Blog|Tags: , , , |

There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation (although it has yet to be officially confirmed).  It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected

Everything You Need to Know About Google Penguin 4.0

By | October 4th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

Late in September, Google launched a long-awaited update to its Penguin algorithm signal, which was designed to filter spammy sites out of its search results. On September 23, the search giant announced, “We are now rolling out an update to the Penguin algorithm in all languages… Penguin is now real-time… [and] Penguin is now more

The Dirt on Google Possum: FAQs for Multi-Location Brands

By | September 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , |

If you've noticed your Google My Business listings missing from search results this month, you're not alone. Don't worry, they're not gone for good. They're just "playing possum," hence the nickname given this Google local algorithm update by the search community. September 1, 2016, marks the day the Google Possum update first shook up the

Google My Business Removes Ability to Edit Description – What It Means & What’s Next

By | August 5th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

As some observant clients have noted this week, it’s no longer possible to edit your business description in the Google My Business dashboard. But what does this mean for businesses and marketers, particularly those managing hundreds or even thousands of location listings? Google Confirms Removal of Editing “My Business” Description In an August 1 update

Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By | July 21st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , , , , , |

It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers. In a recent webinar hosted

Highlights from #SMX Advanced 2016

By | July 1st, 2016|Categories: Rio SEO Blog|Tags: , , , , , |

Last week, we joined 1,600 of our fellow search marketers in Seattle for the sold-out SMX Advanced conference. It’s tough to summarize the best that came out of the conference in just a few takeaways given the amount of tactic-rich, jam-packed information that was shared, but we did our best! Highlights from #SMX Advanced 2016: Google

Label it! Leverage Structured Data & Get Google Results

By | June 27th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , |

Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed

Winning Shoppers in High Intent Micro-moments Across Channels

By | December 23rd, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , |

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,