Nested Search Results: Why Google Search Results Are Displaying Indented URLs

By |2021-10-12T10:48:29-07:00October 12, 2021|Blog Posts, Local SEO|

Google is constantly testing new search features and results formats to improve the searcher experience, much in the same way that marketers are constantly testing and adjusting content to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community.  One

Latino-Owned Attribute Added to Google My Business

By |2021-10-06T12:06:26-07:00October 6, 2021|Blog Posts, Google My Business|

Each autumn, Hispanic Heritage Month celebrates Hispanic Americans who’ve inspired others to achieve success. This year, Google took extra steps to support the Latino community with free tools, skills training, and hands-on coaching, as well as the launch of a Latino-owned attribute on Google My Business (GMB). The assistance comes at a crucial time for

Google Title Tags Update: What Enterprise Marketers Need to Know

By |2021-09-09T07:46:04-07:00September 9, 2021|Blog Posts, Local Marketing|

Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a

Yelp & Google My Business Features for Reopening Business Locations

By |2021-08-24T09:25:45-07:00August 24, 2021|Blog Posts, Google My Business|

To address the struggles businesses were having to connect with their customers and meet the ever-changing consumer demands during the global pandemic, platforms such as Yelp and Google My Business (GMB) developed a series of features to make life easier for all.  As we move onwards with reopening in some areas and potential temporary store

4 Proven Strategies to Secure the SERPs and Conquer Google Updates

By |2021-08-18T11:07:23-07:00August 18, 2021|Blog Posts, Local SEO|

Recently, we’ve seen Google make several prominent updates that impact both consumers and businesses. For consumers, Google continues to take actionable steps toward better understanding searchers’ queries and website experiences – from individual pages to the whole site, as evidenced by the recent core updates and the Page Experience update. For businesses, this can result

5 Research-Backed Recommendations for Local Marketers Post-Pandemic

By |2021-08-17T07:28:52-07:00August 17, 2021|Blog Posts, Local Marketing|

The pandemic has without a doubt caused noticeable changes in consumer behavior. During the height of the lockdowns, consumers faced closed stores, reduced hours, and social-distancing requirements. As a result, they started to prioritize essential needs, bought fewer impulse items, and turned to e-commerce to transact. Research conducted by Google in the retail, travel, and