When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key
COVID-19 dramatically impacted consumer behavior, from the widespread fear and anxiety caused to the very real impact of an extensive period of worldwide lockdown and social distancing. Naturally, many consumers utilized Google more extensively to research COVID-19 updates including business closures, hour changes, and reopenings. Customers now have a whole new set of considerations and
Measuring brand performance at the local level is not only critical to your understanding of ROI but also in improving the interactions that drive customers to your doorstep in every location. Rio SEO’s Local Reporting provides a universal dashboard in which brands can track engagement, measure citation accuracy, evaluate performance against competitors, and more. Now,
Remember way back when Google Analytics (or another site analytics tool) gave you a pretty decent look at how customers were interacting with your brand? Long gone are those days when a consumer’s path to purchase started with a search that drove a person to your website to consider the information there and make a
Download our Google Posts 101 Whitepaper Now Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for
Google is once again making changes to its ranking algorithm “for a better web”. Starting in 2021, a user’s experience with a web page will play a crucial role in determining page ranking. In other words, if Google perceives a user’s interaction with a web page is poor, the page ranking will drop. The announcement
You may hear the term latent semantic indexing (LSI), sometimes referred to as latent semantic analysis, thrown around in SEO circles. The question then arises, is LSI something you should be using to improve your online visibility? In this post, we take a look at what latent semantic indexing really is, why it matters, and
Elevating the customer journey begins when a customer first searches for your business. Are you being found when potential customers are searching for your service and are your all your locations’ listings accurate across all search platforms? If you can’t confidently answer yes to these questions, you’re not alone and many multi-location brands also face
As more local businesses become impacted by COVID-19, search platforms have been hit with a wave of support requests. The need for businesses to reflect accurate listings information to their customers and special services being offered has become a top priority. However, amid a staff shortage, Google has had some difficulty keeping up with the
You’ve invested ample time optimizing your Google My Business (GMB) listings and strategizing your local search marketing initiatives. However, your effort won’t prove to be worthwhile if you aren’t interpreting metrics at scale that matter most at your individual locations and on a corporate level. So how do you know which metrics you should take