Local Search Marketing with Google Maps [Ebook]

By |2020-07-09T12:30:36-07:00July 8, 2020|

When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key

4 On-Page SEO Best Practices for the Age of Social Distancing

By |2020-06-19T09:24:01-07:00June 19, 2020|

COVID-19 dramatically impacted consumer behavior, from the widespread fear and anxiety caused to the very real impact of an extensive period of worldwide lockdown and social distancing. Naturally, many consumers utilized Google more extensively to research COVID-19 updates including business closures, hour changes, and reopenings. Customers now have a whole new set of considerations and

Rio SEO Introduces More Accurate Rank Reporting for Google Local Search

By |2020-06-11T14:56:17-07:00June 11, 2020|

Measuring brand performance at the local level is not only critical to your understanding of ROI but also in improving the interactions that drive customers to your doorstep in every location. Rio SEO’s Local Reporting provides a universal dashboard in which brands can track engagement, measure citation accuracy, evaluate performance against competitors, and more.  Now,

Google Becomes the Transaction Layer Between Businesses and Consumers

By |2020-06-29T12:59:40-07:00June 10, 2020|

Remember way back when Google Analytics (or another site analytics tool) gave you a pretty decent look at how customers were interacting with your brand? Long gone are those days when a consumer’s path to purchase started with a search that drove a person to your website to consider the information there and make a

Google Posts 101: Creating Engaging, Eye-Catching Local Business Posts

By |2020-06-29T13:01:13-07:00June 4, 2020|

Download our Google Posts 101 Whitepaper Now Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for

Google’s New Ranking Algorithm: What to Expect in 2021

By |2020-06-03T10:22:37-07:00June 3, 2020|

Google is once again making changes to its ranking algorithm “for a better web”. Starting in 2021, a user’s experience with a web page will play a crucial role in determining page ranking. In other words, if Google perceives a user’s interaction with a web page is poor, the page ranking will drop. The announcement

Latent Semantic Indexing (LSI) 101 for Enterprise Local SEO

By |2020-05-27T10:00:59-07:00May 27, 2020|

You may hear the term latent semantic indexing (LSI), sometimes referred to as latent semantic analysis, thrown around in SEO circles. The question then arises, is LSI something you should be using to improve your online visibility? In this post, we take a look at what latent semantic indexing really is, why it matters, and

A Roadmap for Local Listings: Elevating the Customer Journey [Webinar Recap]

By |2020-03-31T11:57:22-07:00March 31, 2020|

Elevating the customer journey begins when a customer first searches for your business. Are you being found when potential customers are searching for your service and are your all your locations’ listings accurate across all search platforms? If you can’t confidently answer yes to these questions, you’re not alone and many multi-location brands also face

COVID-19 Local Marketing Changes Impacting Multi-Location Businesses (Week of March 23)

By |2020-03-27T14:31:31-07:00March 27, 2020|

As more local businesses become impacted by COVID-19, search platforms have been hit with a wave of support requests. The need for businesses to reflect accurate listings information to their customers and special services being offered has become a top priority. However, amid a staff shortage, Google has had some difficulty keeping up with the

Google My Business: Interpreting Metrics at Scale [Webinar Recap]

By |2020-03-11T09:34:52-07:00March 3, 2020|

You’ve invested ample time optimizing your Google My Business (GMB) listings and strategizing your local search marketing initiatives. However, your effort won’t prove to be worthwhile if you aren’t interpreting metrics at scale that matter most at your individual locations and on a corporate level. So how do you know which metrics you should take