Avoid Hashtag Hijacking: Build an Audience-Relevant Real Time Strategy

By |2020-12-04T14:23:38-08:00July 25, 2013|Blog Posts, Marketing Analytics|

With the recent buzz generated by Twitter darling and awesomely terrible film “Sharknado,” I want to revisit the brand newsroom concept and the importance of digital marketing data analytics. Social media is real time; we are sharing in the moment, with others who are likely to see that content when its relevant and fresh. The