By Thomas Kim / Product Manager, Social Technologies, Rio SEO We all know that seasons are cyclic. To many, the holiday season begins after Halloween and ends after New Year’s Day. However, marketers see cycles within that cycle. And for social media marketers, they too see specific cyclic patterns of social activity – it’s an Inception of cycles!
Rachel Ullstrom / Account Director, Rio SEO With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween. So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.
Rachel Ullstrom / Account Director, Rio SEO The leaves are changing, the days are getting shorter, and we already have the second largest shopping season of the year behind us. Back-to-school has become one of the most profitable and important traffic and purchase seasons for online marketing. It is important to plan for a mid-summer campaign to drive success and set you up for a successful holiday season. Since the 2013 back-to-school season was so successful, let’s recap what went well and how to set yourself up for success in 2014.