If you run a multi-location enterprise, then, your foot traffic for each location is directly linked to your local online visibility. One way to do this is by creating local landing pages that are unique for each store location and region. But simply creating local landing pages is not enough. These pages must be optimized for local search inquiries and lead customers from their initial search to an in-store visit. Here are five challenges brands often face when creating local landing pages and how Rio SEO’s Local Pages can help.
Local Business Listing Management to the Three Major Data Aggregators is the Last Mile for Local Search
By Bill Connard / VP of Local Search Solutions Last month, I discussed the significance of Google’s new Local Carousel and analyzed the sliders impact on the local search space. With the recent excitement around this new dynamic local element and the remarkable increase of mobile searches, the need to distribute accurate local business listings
By Sarah Berger / Director of Business Development, Rio SEO A decade in Boston spent with classmates from Maine cultivated a common phrase for inaccessible businesses with unpredictable routes and inaccurate addresses. “You can’t get there from here.” Losing potential customers, who are actively seeking your business, can cost your brand revenue and negatively impact
By Bill Connard / VP of Local Search Solutions At our local SEO webinar last week, I emphasized the importance of managing local business listing accuracy across the three major search engines, social engines and data aggregators. Doing this optimizes your brand or business’ local search engine visibility. Greg Sterling, the founder of Sterling Market