Over the past couple of years, local search marketing has become a necessity for every business, big or small. Making sure your business is present on Google, Bing and Yelp is critical, yet big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked to paid advertising to ensure
Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen
Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours). Attendees will learn how: 1.
Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation by identifying Google’s goals in local search: to help searchers discover new places and interesting facts; to get
Local Listing Management: Everything You Always Wanted to Know About Driving ROI But Were Afraid To Ask
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings: Having a single environment to manage and collect local data; Tackling the BIG local search directories first (Google, Yahoo, Bing); Syndicating local data to build links and enhance user experience; and Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).