Case Study: Top Steakhouse Grills the Local Competition with Streamlined Local Listings Management

By | October 10th, 2017|Categories: Case Studies|Tags: , , |

Texas Roadhouse improved its online visibility and presence across hundreds of restaurant locations, driving 19% more click-to-calls and 47% more clicks-for-directions across the brand YOY for August 2017. See how Rio SEO’s Open Local Platform and gold standard local marketing service streamlined listings management and boosted Google Search impressions for the brand by 30% year-over-year.

Case Study: Healthcare Brand Provides Improved Digital Prognosis Through Broad-Spectrum Local

By | May 4th, 2017|Categories: Case Studies|Tags: , , , , |

Providence Health and Services, a complex healthcare organization with hundreds of locations and 1,100 local listings, sought to improve its local online presence, drive patient discovery of its locations, and ultimately win more in-clinic foot traffic. Find out how they improved brand presence and searcher experience with a search engine accuracy lift of 42%, to more than 96%.

4 Keys for Multi-Location Businesses to Compete in Local Markets

By | February 3rd, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

Over the past couple of years, local search marketing has become a necessity for every business, big or small. Making sure your business is present on Google, Bing and Yelp is critical, yet big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked to paid advertising to ensure

Facebook Quietly Launches Facebook.com/Services

By | January 13th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen

Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search Traffic

By | July 23rd, 2015|Tags: , , , , , , , , , , , |

  Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).   Attendees will learn how:   1.

Going Local with Google at Rio SEO’s Local Search Summit 2015 – #LSS2015

By | April 22nd, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation by identifying Google’s goals in local search: to  help searchers discover new places and interesting facts; to get

Webinar: Ad to Action Award Winners

By | July 22nd, 2014|Tags: , , , , , |

Tuesday, July 22, 2014 2:00 PM - 3:00 PM EDT     The Ad to Action Awards were developed to foster new ideas and stimulate thinking in order to celebrate the best local advertising solutions. During this webinar representatives from Rio SEO, The Search Agency, Sightly and Search Influence will discuss their winning solutions from

Local Listing Management: Everything You Always Wanted to Know About Driving ROI But Were Afraid To Ask

By | May 8th, 2014|Categories: Rio SEO Blog|Tags: , , , , , , , , |

By Tyler Ludwig / Interactive Marketing Manager, Rio SEO If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings: Having a single environment to manage and collect local data; Tackling the BIG local search directories first (Google, Yahoo, Bing); Syndicating local data to build links and enhance user experience; and Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).