Continuous Scrolling on Google Mobile: What Does it Mean For Brands?

By |2021-11-10T08:39:05-08:00November 10, 2021|Blog Posts, Google My Business|

Google recently announced a major change to the mobile search experience by way of the introduction of continuous scrolling. This new functionality builds on Google’s redesign of the mobile search results page, which began rolling out early in 2021. By removing the natural stopping point that is the “See more” button, Google is enabling searchers

Nested Search Results: Why Google Search Results Are Displaying Indented URLs

By |2021-10-12T10:48:29-07:00October 12, 2021|Blog Posts, Local SEO|

Google is constantly testing new search features and results formats to improve the searcher experience, much in the same way that marketers are constantly testing and adjusting content to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community.  One

Yelp & Google My Business Features for Reopening Business Locations

By |2021-08-24T09:25:45-07:00August 24, 2021|Blog Posts, Google My Business|

To address the struggles businesses were having to connect with their customers and meet the ever-changing consumer demands during the global pandemic, platforms such as Yelp and Google My Business (GMB) developed a series of features to make life easier for all.  As we move onwards with reopening in some areas and potential temporary store

4 Proven Strategies to Secure the SERPs and Conquer Google Updates

By |2021-08-18T11:07:23-07:00August 18, 2021|Blog Posts, Local SEO|

Recently, we’ve seen Google make several prominent updates that impact both consumers and businesses. For consumers, Google continues to take actionable steps toward better understanding searchers’ queries and website experiences – from individual pages to the whole site, as evidenced by the recent core updates and the Page Experience update. For businesses, this can result

Post-Vaccine Local Consumer Behavior Trends and Tips for Brands

By |2021-06-23T08:24:15-07:00June 23, 2021|Blog Posts|

COVID-19 changed every facet of life for millions globally and disrupted local search trends for the majority of the past year. Businesses were forced to close their brick-and-mortar locations, workplaces went fully remote and consumers were subject to strict stay-at-home orders, and the world turned inward.  Rio SEO has been tracking changes in local search

Getting Started with Your Local Marketing Partner: What Happens After Implementation?

By |2021-06-16T06:57:27-07:00June 16, 2021|Blog Posts, Local Marketing|

Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and

Reopening Local Businesses: A Checklist for Multi-Location Brands

By |2021-04-22T14:14:34-07:00April 22, 2021|Blog Posts, Local Marketing|

With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies

The Top 10 Latest Rio SEO Platform Enhancements You Can’t Miss

By |2021-03-31T12:30:37-07:00March 31, 2021|Blog Posts, Product Updates|

The local search marketing landscape is constantly evolving. If the COVID-19 pandemic taught us anything, it’s that it’s almost never “business as usual” anymore and we must always be ready to pivot at a moment’s notice. As your priorities and strategies change, so too should the technology you leverage to run your business. Rio SEO’s

Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google My Business|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on