Get Your Local Presence Holiday-Ready with 5 Important GMB Optimizations

By | October 6th, 2017|Categories: Rio SEO Blog|Tags: , , , |

The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop, and they expect to be able to find local businesses to fulfill their immediate

The Multi-Location Business Guide to Recent Google My Business Updates

By | September 7th, 2017|Categories: Rio SEO Blog|Tags: , |

Changes are constantly happening across the Google My Business landscape--changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a

Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises

By | July 20th, 2017|Categories: Rio SEO Blog|Tags: , , |

“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are complete and accurate across

Case Study: Healthcare Brand Provides Improved Digital Prognosis Through Broad-Spectrum Local

By | May 4th, 2017|Categories: Case Studies|Tags: , , , , |

Providence Health and Services, a complex healthcare organization with hundreds of locations and 1,100 local listings, sought to improve its local online presence, drive patient discovery of its locations, and ultimately win more in-clinic foot traffic. Find out how they improved brand presence and searcher experience with a search engine accuracy lift of 42%, to more than 96%.

Case Study: A Healthcare Provider is Prescribed a Healthy Dose of Online Data Accuracy by Rio SEO

By | January 4th, 2017|Categories: Case Studies|Tags: , , , , |

Patients and partners place a great deal of trust in healthcare organizations and rightfully demand correct information. Location data accuracy and integrity issues are massive among such organizations, therefore creating a challenge in data cleanup and finding an ongoing solution to distribute accurate location provider information. Learn how a world-renowned healthcare provider and insurer with hundreds of sites turned to Rio SEO to improve its customer experience and online presence in this case study.

5 Ways the Local Marketing Game Changed for the Better in 2016

By | December 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , |

Across the globe people are taking stock of how they did in 2016, resolving to make changes and do better next year. We make New Year’s resolutions in our personal lives, but it’s a great time to step back and evaluate your performance and plans in business, as well, particularly when it comes to the

Everything You Need to Know About Google Penguin 4.0

By | October 4th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

Late in September, Google launched a long-awaited update to its Penguin algorithm signal, which was designed to filter spammy sites out of its search results. On September 23, the search giant announced, “We are now rolling out an update to the Penguin algorithm in all languages… Penguin is now real-time… [and] Penguin is now more

Google My Business Removes Ability to Edit Description – What It Means & What’s Next

By | August 5th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

As some observant clients have noted this week, it’s no longer possible to edit your business description in the Google My Business dashboard. But what does this mean for businesses and marketers, particularly those managing hundreds or even thousands of location listings? Google Confirms Removal of Editing “My Business” Description In an August 1 update

Facebook Quietly Launches Facebook.com/Services

By | January 13th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen