GMB Bulk Verification for Enterprise & Multi-Location Brands

By |2020-01-22T12:43:36-08:00January 22, 2020|

Google My Business is a critically important component of any local search strategy. In fact, GMB signals account for over 25% of your Local Pack ranking weighting and each location receives, on average, 59 direct actions from their GMB listing each month. What’s more, brands and their locations are now competing in a zero-click world

Anatomy of the Google Knowledge Panel

By |2020-01-14T09:32:54-08:00January 14, 2020|

In this post, you will learn the following details about the Knowledge Panel: What is Google’s Knowledge Panel How Brands Can Create and Edit Their Knowledge Panel How Can You Fully Optimize Your Knowledge Panel When consumers are seeking goods and services, they will often start with a Google search. They may conduct a broad

Case Study: European Wax Center

By |2020-01-09T13:46:50-08:00December 30, 2019|

European Wax Center, a leading beauty franchise, was in need of a trusted partner to help drive search visibility and increase waxing service reservations. That’s when they turned to Rio SEO for help. Rio SEO’s solution combined powerful Local Listings and Custom Reporting Solution with expertly managed services to tackle European Wax Center’s former challenges and significantly enhance their local search marketing. Download the case study to learn more about the custom solution.

A Visual Guide to Google’s SERP for Local Business

By |2019-12-18T13:45:59-08:00December 12, 2019|

To boost your local SEO, pay attention to these related keywords and terms and leverage them for your keyword and content campaigns. Here we will break down the anatomy of the Google Local SERP, going over 21 different SERP features, their functions, and how they might be used to increase your brand’s overall and local visibility.

5 Ways to Increase Search Engine Visibility for Your Seasonal Pop-Up Shop

By |2020-02-14T13:50:58-08:00October 7, 2019|

As consumer habits shift with seasonal changes, pop-up and specialty stores emerge in malls, town centers and other populated areas. In the summer, ice cream and beach accessory shops reign, while the fall summons a number of spooky costume and party retailers. And, of course, with winter comes holiday-themed pop-ups and kiosks featuring ornaments, wreaths and other jolly decorations. In this post you will learn how to drive visibility to seasonal pop-up shops.

How Brands Remove Friction in the Consumer Journey with Special Hours on GMB

By |2020-02-11T16:59:52-08:00September 3, 2019|

When customers go looking for products and services like yours to fulfill their immediate needs, it’s critical that the information they’re presented is accurate. On-the-go consumers want to know where they can purchase specific items but also how to get there, what types of experiences others have had at your locations, and what kind of experience they can expect to have, as well. 

Ask the Experts: Reputation Management & Local Listings [Webinar Recap]

By |2020-02-11T16:50:45-08:00August 26, 2019|

Have you ever wondered how to generate more positive online reviews for your business? Are you struggling to get your business listed higher than your competitors on Google? Now’s your chance to learn best practices for managing your online listings and reviews from the best in the industry from this webinar recap!