How to Pivot Your Local Marketing Strategy in Times of Crisis

By |2020-08-04T11:06:34-07:00August 4, 2020|

When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that

8 Tips For Optimizing Yelp Listings for Social Distancing Terms

By |2020-08-04T10:39:30-07:00August 4, 2020|

Consumers are on the hunt for clear COVID-19 protocols for any business they plan to visit. Optimizing Yelp listings for social distancing terms is now a must for all enterprise brands. Now, when searchers visit a location on Yelp, Yelp has prominently placed this information at the top of every business page. They’ll see a

Black-Owned Business: Google My Business’ Newest Attribute

By |2020-07-31T11:12:50-07:00July 31, 2020|

We are undoubtedly living in an era of change. The year 2020 has presented numerous hurdles in both our professional and personal lives, yet it has also brought to light the inevitable need for change. As we all continue to navigate through these atypical times, a company that has been diligent in shifting their technology

How Local Marketing Keywords Are Trending Now by Industry (Part 2)

By |2020-07-29T09:37:41-07:00July 29, 2020|

As the Coronavirus pandemic continues to prompt store closures and adjustments to business operations, the business world overall has made great strides in understanding its impact on consumer behavior. Google My Business, Yelp, Facebook, and other platforms continue to add new features and attributes to help businesses better communicate key service and operations information to

5 Best Practices For Maintaining Local Listings in an Unpredictable World

By |2020-07-16T09:24:57-07:00July 16, 2020|

5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when

GMB Partner Links and Food Ordering Updates For Restaurant Brands

By |2020-07-15T11:06:22-07:00July 15, 2020|

Quick-service restaurants and restaurants alike continue to muddle through the unpredictability of the COVID-19 pandemic. As closures and reopenings for businesses continue to waver at both the county and state levels across the board, the restaurant industry has been particularly hit hard as shut down orders for indoor dining have once again affected many parts

Study: The Impact of Multi-Provider Listings in Local Search

By |2020-07-02T09:43:34-07:00July 2, 2020|

The power of local search is undeniable. In fact, nearly half of all Google searches are looking for local information. For medical providers, this surfaces the inevitable need to appear to searchers with accurate, up-to-date listings. For providers that work in multiple locations on different days and hours of the week, this can become a

Expert Tips For Closing Branch Locations in Google My Business

By |2020-06-30T09:39:50-07:00June 30, 2020|

To say 2020 has been nothing short of predictable doesn’t quite do the trajectory of this year justice. From the ongoing uncertainty surrounding the COVID-19 pandemic, including widespread business closures globally, to the recent riots that also forced businesses to shut their doors, the implications of losing customers and cash flow have been felt across

Local Pages Playbook: How Enterprise Brands Win At Local Search

By |2020-06-24T12:10:33-07:00June 24, 2020|

Download our Local Pages Playbook We know accurate, up-to-date local listings are critical for discovery for enterprise brands. But how does your brand appear locally for those valuable, non-branded, and longtail search queries? That's where local pages come into play, another key component of any successful enterprise local marketing strategy. Local pages are helping multi-location

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis