Managing your online local listings as a multi-location brand is both an art and a science. The landscape for how consumers find (and refer) businesses continues to change at a furious pace. The good news: There is an ever-growing list of digital resources that can help prospective customers find nearby locations of large organizations, and it extends beyond search engine giants like Google, Yahoo and Bing. Here are some tips on how your brand can boost search engine visibility through local listings.
National holidays provide major opportunities for businesses across multiple industries to increase sales and foot traffic. Here are some of the best ways to increase your local search traffic to bring more people into your restaurant this Mother’s Day.
Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response. If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled in our infographic regarding search results and reviews.
In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.
Google’s Local 3-Pack is an incredibly valuable piece of real estate for local businesses, especially in competitive local markets. Learn what Google is looking for in local listings worthy of the 3-pack right now, which ranking factors impact Local Pack listings most, and how you can help all of your locations improve their local visibility.
Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement.
In competitive local retail markets, brands must do everything in their power to be seen and located. Consumers are constantly searching for goods and services near them—often even while they’re already in retail stores, looking at products. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.
Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…
“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.
The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop. Moreover, they expect to be able to find local businesses to fulfill their immediate