How to Optimize for the Google Local 3-Pack

By |2019-04-18T13:27:00-07:00April 18th, 2019|Categories: Rio SEO Blog|Tags: , , , |

Google’s Local 3-Pack is an incredibly valuable piece of real estate for local businesses, especially in competitive local markets. Learn what Google is looking for in local listings worthy of the 3-pack right now, which ranking factors impact Local Pack listings most, and how you can help all of your locations improve their local visibility.

‘Offers’ Now Have Extra Visibility on Your Locations’ GMB Local Panel

By |2019-03-12T00:06:12-07:00March 12th, 2019|Categories: Rio SEO Blog|Tags: , , , , , |

Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.

5 Local SEO Strategies to Boost Revenue in the Retail Industry

By |2019-03-05T12:50:30-07:00March 4th, 2019|Categories: Rio SEO Blog|Tags: , , , , , |

In competitive local retail markets, brands must do everything in their power to be seen and located. Consumers are constantly searching for goods and services near them—often even while they’re already in retail stores, looking at products. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.

Google My Business Has New Features for Service Area Businesses

By |2019-02-25T01:37:33-07:00February 19th, 2019|Categories: Rio SEO Blog|Tags: , , , , |

Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…

Building Consumer Trust with Hyperlocal Strategies and Partnerships

By |2019-02-04T17:23:56-07:00February 4th, 2019|Categories: Rio SEO Blog|Tags: , , , , |

“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.

Get Your Local Presence Holiday-Ready with 5 Important GMB Optimizations

By |2019-02-25T02:44:38-07:00October 6th, 2017|Categories: Rio SEO Blog|Tags: , , , |

The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop, and they expect to be able to find local businesses to fulfill their immediate

The Multi-Location Business Guide to Recent Google My Business Updates

By |2019-02-26T01:03:49-07:00September 7th, 2017|Categories: Rio SEO Blog|Tags: , |

Changes are constantly happening across the Google My Business landscape--changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a

Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises

By |2019-02-25T02:32:16-07:00July 20th, 2017|Categories: Rio SEO Blog|Tags: , , |

“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are complete and accurate across

Case Study: Healthcare Brand Provides Improved Digital Prognosis Through Broad-Spectrum Local

By |2018-11-26T19:55:40-07:00May 4th, 2017|Categories: Case Studies|Tags: , , , , |

Providence Health and Services, a complex healthcare organization with hundreds of locations and 1,100 local listings, sought to improve its local online presence, drive patient discovery of its locations, and ultimately win more in-clinic foot traffic. Find out how they improved brand presence and searcher experience with a search engine

Case Study: A Healthcare Provider is Prescribed a Healthy Dose of Online Data Accuracy by Rio SEO

By |2019-02-26T04:55:30-07:00January 4th, 2017|Categories: Case Studies|Tags: , , , , |

Patients and partners place a great deal of trust in healthcare organizations and rightfully demand correct information. Location data accuracy and integrity issues are massive among such organizations, therefore creating a challenge in data cleanup and finding an ongoing solution to distribute accurate location provider information. Learn how a world-renowned healthcare provider and insurer with