4 Proven Strategies to Secure the SERPs and Conquer Google Updates

By |2021-08-18T11:07:23-07:00August 18, 2021|Blog Posts, Local SEO|

Recently, we’ve seen Google make several prominent updates that impact both consumers and businesses. For consumers, Google continues to take actionable steps toward better understanding searchers’ queries and website experiences – from individual pages to the whole site, as evidenced by the recent core updates and the Page Experience update. For businesses, this can result

Post-Vaccine Local Consumer Behavior Trends and Tips for Brands

By |2021-06-23T08:24:15-07:00June 23, 2021|Blog Posts|

COVID-19 changed every facet of life for millions globally and disrupted local search trends for the majority of the past year. Businesses were forced to close their brick-and-mortar locations, workplaces went fully remote and consumers were subject to strict stay-at-home orders, and the world turned inward.  Rio SEO has been tracking changes in local search

Getting Started with Your Local Marketing Partner: What Happens After Implementation?

By |2021-06-16T06:57:27-07:00June 16, 2021|Blog Posts, Local Marketing|

Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and

Reopening Local Businesses: A Checklist for Multi-Location Brands

By |2021-04-22T14:14:34-07:00April 22, 2021|Blog Posts, Local Marketing|

With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies

The Top 10 Latest Rio SEO Platform Enhancements You Can’t Miss

By |2021-03-31T12:30:37-07:00March 31, 2021|Blog Posts, Product Updates|

The local search marketing landscape is constantly evolving. If the COVID-19 pandemic taught us anything, it’s that it’s almost never “business as usual” anymore and we must always be ready to pivot at a moment’s notice. As your priorities and strategies change, so too should the technology you leverage to run your business. Rio SEO’s

Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google Business Profile|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on

The Value of Parent and Child Listings Hierarchy in Local Search

By |2021-03-16T07:35:59-07:00March 16, 2021|Blog Posts, Local Marketing|

Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store brand has ATMs in some store locations, this isn’t necessarily information that fits in your business description or that you can indicate in your

How Google is Helping Healthcare Brands Boost Visibility for Vaccine Availability

By |2021-02-22T05:33:17-08:00February 22, 2021|Blog Posts, Google Business Profile|

The Coronavirus has kept the entire world on our collective toes, and the world’s most popular search engine is not slowing down in making new features and functionality readily available. In December, Google revealed that it had launched over 200 new products, features, and initiatives in response to COVID-19. One of these new features is

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

By |2020-12-08T07:24:29-08:00December 8, 2020|Blog Posts, Google Business Profile|

We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the