As we continue to adapt and adjust to a new way of life, so too has Google and other third-party platforms to account for these changes to business operations. From the onset of the pandemic, search platforms have been quick to make updates to better surface your business’ critical information, enabling brands to effectively communicate
Local Manager users may have noticed changes in their Summary panel over the last several months. Our product team has been busy testing out innovative, user-informed features to help brands make the most of the free real estate Google provides at the local level. Now out of beta, the reimagined Summary panel is more visual,
What you will learn in this post: Why and how to audit your site’s backlink profile How to identify and leverage opportunities for local link building The importance of community outreach for improved link equity and local SEO Your website’s local and organic search rankings depend on a number of factors, but backlinks remain one