How to Pivot Your Local Marketing Strategy in Times of Crisis

By |2020-08-04T11:06:34-07:00August 4, 2020|

When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that

Local Search Marketing with Google Maps [Ebook]

By |2020-07-09T12:30:36-07:00July 8, 2020|

When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key

8 Best Practices We Learned from Analyzing KPIs on 200+ Brands’ Local Listings During COVID-19 [Webinar Recap]

By |2020-06-22T09:55:57-07:00June 22, 2020|

The past few months have brought massive change to the local marketing landscape. Temporary store closures, regulatory and public health requirements, changes to hours of operation and staffing, GMB updates, and more have wreaked havoc with local business communications and operations. In order to help brands understand how the Coronavirus pandemic has impacted consumer behavior,

COVID-19 and the Future of Local Marketing for Brands

By |2020-05-21T16:01:50-07:00May 19, 2020|

Download the COVID-19 and the Future of Local Marketing for Brands Ebook Now The COVID-19 crisis will certainly be remembered most for its devastating impact on healthcare and humanity. Yet for businesses of all kinds around the world, the consequences of this extended period of economic interruption cannot be underestimated. While COVID-19 and the future

3 Important Local Marketing Tips for Restaurant Brands Reopening Locations

By |2020-05-07T10:36:04-07:00May 7, 2020|

Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80

Your Summer Retail Checklist: Get Your Multi-Location Brands Ready for Warmer Temps with Consumer Engagement Marketing

By |2020-02-11T13:55:19-08:00July 9, 2019|

Summer is here, and people are gearing up to enjoy the longer days, warmer weather and seasonal activities for as long as the season lasts. If you manage a multi-location retail business, summer can mean many things, such as changes in hours, increases in consumer activity and a shift in demand for certain seasonal items. This summer, use this checklist to better engage your customers and boost your seasonal sales.

Kickstart Your Local Marketing Strategy with Tips from Forrester & Rio SEO

By |2019-06-11T10:17:26-07:00August 7, 2015|

With the increase of smartphone adoption, marketers need to rethink their content strategies. This is particularly true when they consider the mobile local content that drives consumers to their locations. However, local search initiatives have proven to be one of the most cost effective. They are also high converting traffic generators for digital marketers. Moreover,