7 New Consumer Insights to Drive Enterprise Local Holiday Marketing in 2020

By |2020-12-30T06:44:37-08:00September 22, 2020|Blog Posts, Local Marketing|

Holiday marketing presents a number of additional considerations this year, one of the most impactful and challenging to navigate being COVID-19. This year may also prompt an early start to the shopping season with only 50 days between Prime Day and Cyber Week. Logistical challenges, particularly around the pressure on last-mile capacity as more consumers

A Visual Guide to Google’s SERP for Local Business

By |2019-12-18T13:45:59-08:00December 12, 2019|Blog Posts|

To boost your local SEO, pay attention to these related keywords and terms and leverage them for your keyword and content campaigns. Here we will break down the anatomy of the Google Local SERP, going over 21 different SERP features, their functions, and how they might be used to increase your brand’s overall and local visibility.

5 Ways to Increase Search Engine Visibility for Your Seasonal Pop-Up Shop

By |2020-02-14T13:50:58-08:00October 7, 2019|Blog Posts, Google My Business, Local SEO|

As consumer habits shift with seasonal changes, pop-up and specialty stores emerge in malls, town centers and other populated areas. In the summer, ice cream and beach accessory shops reign, while the fall summons a number of spooky costume and party retailers. And, of course, with winter comes holiday-themed pop-ups and kiosks featuring ornaments, wreaths and other jolly decorations. In this post you will learn how to drive visibility to seasonal pop-up shops.