Google continues to focus on being the first and only destination searchers need to turn to during their time of need. In order to achieve this, they must, in turn, consistently refine their technology to better meet consumers’ evolving needs. Lately, it appears Google has been hard at work doing just that, quietly pushing out
Google My Business is a critically important component of any local search strategy. In fact, GMB signals account for over 25% of your Local Pack ranking weighting and each location receives, on average, 59 direct actions from their GMB listing each month. What’s more, brands and their locations are now competing in a zero-click world
In a recent InsideLocal webinar by BrightLocal, host Myles Anderson was joined by Dana DiTomaso and Krystal Taing for an in-depth exploration of reputation management strategies and relationships. Check out these highlights from ‘Pitch Perfect: How to Sell and Deliver Reputation Management to Clients’.