Local Ranking Factors Breakdown: What you Need to Know to Jumpstart Your 2021 Planning

By |2020-11-23T12:13:47-08:00November 20, 2020|Blog Posts, Local Marketing|

Twelve years ago, local search expert David Mihm published the first iteration of Local Search Ranking Factors, in which he polled 20 experts active in the Local Search Marketing community to glean their insights into what were the most impactful local ranking factors for that year. Each year since he’s conducted the same survey and

Local Ranking Factors for 2020: What It Takes to Win the Map Pack

By |2020-09-01T15:45:43-07:00September 1, 2020|Blog Posts, Infographics, Local Marketing|

Connecting with customers at the local level is challenging enough for enterprise and multi-location brands. The Coronavirus pandemic has added an extra layer of uncertainty for local businesses of all kinds—and the customers they serve. Today, customers crave instant answers and accessible information to help them find nearby solutions to their needs. How do you

8 Most Impactful Local Ranking Factors for Brands

By |2020-07-27T11:49:49-07:00July 27, 2020|Blog Posts, Local Marketing|

Google is surprisingly open about the most impactful local ranking factors, considering how secretive the search engine has been about its organic algorithm. Many of the most important factors are controlled within the Google My Business dashboard; in fact, Google flat out states that “You can improve your business’s local ranking by using Google My