When and wherever a consumer sees a listing for one of your locations, you need to be present with driving directions, click-to-call functionality, current store hours, and other information to help them convert. Enterprise brands need to make sure their citations are accurate across hundreds or even thousands of locations, and it takes technology to manage this at scale. Read our blog to learn what citations mean for your multi-location business today.
We recently did a presentation at SMX East in NYC regarding Google’s latest algorithm update. We shared the local SEO key performance indicators to track as well as the tools marketers will need to pigeon-proof your web presence. Since we had such positive feedback, we thought we’d dive a little deeper into the tips and