It may seem like a strange time to talk about how to grow your marketing agency, given that the marketing budget is usually one of the first casualties when cuts come down the pipe. In the fallout from COVID-19, even Google is slashing its marketing budget by half for the remainder of 2020. If you’re
We talk often about the importance of brand marketers having a direct line of sight into search data at the local level. For franchise brands, it’s critical that search insights are made accessible to franchisees, as well. Data is key to many decisions made at the enterprise level—in fact, 56% of organizations leveraging analytics are
We know the statistics well enough by now to understand the critical importance of local relevance in your brand’s marketing. According to Google, 88% of consumers who do a local search on their smartphone visit or call a store within a day and what’s more, nearly 46% of all Google searches are seeking local information.
Even the most recognizable, reputable organizations encounter challenges when it comes to local search marketing. Such was the case for leading beauty franchise, European Wax Center, a company dedicated to helping both men and women look and feel the most confident versions of themselves through expert waxing services. A company known for stripping away people’s
European Wax Center, a leading beauty franchise, was in need of a trusted partner to help drive search visibility and increase waxing service reservations. That’s when they turned to Rio SEO for help. Rio SEO’s solution combined powerful Local Listings and Custom Reporting Solution with expertly managed services to tackle European Wax Center’s former challenges and significantly enhance their local search marketing. Download the case study to learn more about the custom solution.
Providence Health and Services, a complex healthcare organization with hundreds of locations and 1,100 local listings, sought to improve its local online presence, drive patient discovery of its locations, and ultimately win more in-clinic foot traffic. Find out how they improved brand presence and searcher experience with a search engine
Patients and partners place a great deal of trust in healthcare organizations and rightfully demand correct information. Location data accuracy and integrity issues are massive among such organizations, therefore creating a challenge in data cleanup and finding an ongoing solution to distribute accurate location provider information. Learn how a world-renowned healthcare provider and insurer with
We recently did a presentation at SMX East in NYC regarding Google’s latest algorithm update. We shared the local SEO key performance indicators to track as well as the tools marketers will need to pigeon-proof your web presence. Since we had such positive feedback, we thought we’d dive a little deeper into the tips and