Rio 2022 Q1 Product Roundup: Data Exports, Listings Health, and More

By |2022-04-04T05:41:55-07:00April 4, 2022|Blog Posts, Product Updates|

Local marketing best practices continue to evolve with the current state of the industry and as top search platforms advance their functionality. To keep up, local marketing solutions providers, in turn, must adapt and enhance their functionality as well.  Rio SEO’s development team may be behind the scenes but is constantly working to provide the

How To Use Google Customer Reviews On Local Pages & In Search

By |2022-03-29T06:29:54-07:00March 29, 2022|Blog Posts, Reputation Management|

Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it

Local Search Metrics: What Should I Be Measuring to Determine Performance?

By |2021-05-26T07:19:02-07:00May 26, 2021|Blog Posts, Marketing Analytics|

Your brand’s local search performance is key in converting online searchers to real-world customers. And when it comes to how people discover nearby solutions to their needs, Google dominates with 70% of all desktop queries and commands 93% of mobile.  As we return to in-person shopping experiences, consumers are looking to spend money in their

Expert Tips for Local Review Building (That Won’t Get You In Trouble)

By |2021-04-12T07:46:37-07:00April 12, 2021|Blog Posts, Reputation Management|

Local reviews are powerful endorsements that not only serve as amplified word-of-mouth marketing but also help your locations rank higher in Google Search. In fact, your local reviews profile is a heavily weighted factor in Google’s local and organic search algorithms.  That means that your star ratings, review volume, recency, and sentiment of reviews each

Local Search Ranking Factors: What Matters Now for Enterprise Brands?

By |2020-11-23T12:29:09-08:00November 23, 2020|Blog Posts, Google Business Profile|

A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a

Rio Local Ratings: Powering Conversions Through On-Page Social Proof

By |2020-10-29T10:21:00-07:00October 29, 2020|Blog Posts, Product Updates|

People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted

Why Local Reviews Matter in the Restaurant Industry

By |2020-10-26T07:37:05-07:00October 26, 2020|Blog Posts, Restaurants|

Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all.  How can you ensure