Latent Semantic Indexing (LSI) 101 for Enterprise Local SEO

By |2020-05-27T10:00:59-07:00May 27, 2020|

You may hear the term latent semantic indexing (LSI), sometimes referred to as latent semantic analysis, thrown around in SEO circles. The question then arises, is LSI something you should be using to improve your online visibility? In this post, we take a look at what latent semantic indexing really is, why it matters, and

3 Important Local Marketing Tips for Restaurant Brands Reopening Locations

By |2020-05-07T10:36:04-07:00May 7, 2020|

Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80

Crisis-Proof Your Local Listings: How to Stand Out During Unforeseen Events

By |2020-03-12T12:27:51-07:00March 12, 2020|

The old adage “expect the unexpected” is ringing true now more than ever. In just the span of a few weeks, a devastating tornado unexpectedly hit the state of Tennesee and the coronavirus disease (COVID-19) has created significant concern as it continues to spread globally. Natural disasters and health crises undoubtedly cause disruptions for people

5 Key Local Reviews Opportunities for Enterprise Brands

By |2020-02-25T09:35:36-08:00February 25, 2020|

Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and

Ask the Experts: Reputation Management & Local Listings [Webinar Recap]

By |2020-02-11T16:50:45-08:00August 26, 2019|

Have you ever wondered how to generate more positive online reviews for your business? Are you struggling to get your business listed higher than your competitors on Google? Now’s your chance to learn best practices for managing your online listings and reviews from the best in the industry from this webinar recap!

Local Reviews Insights to Improve Your Strategy at Scale [Webinar]

By |2020-01-03T10:12:59-08:00April 30, 2019|

Consumers want to see reviews prior to making a purchase—in fact, 72% will not take action until they’ve read what others think about their dealings with your business. Reviews are critically important even before a searcher has a chance to read them through. In this webinar recap, you'll learn five impactful insights your brand can utilize for a smarter, more effective reviews strategy.