Local Search Metrics: What Should I Be Measuring to Determine Performance?

By |2021-05-26T07:19:02-07:00May 26, 2021|Blog Posts, Marketing Analytics|

Your brand’s local search performance is key in converting online searchers to real-world customers. And when it comes to how people discover nearby solutions to their needs, Google dominates with 70% of all desktop queries and commands 93% of mobile.  As we return to in-person shopping experiences, consumers are looking to spend money in their

Expert Tips for Local Review Building (That Won’t Get You In Trouble)

By |2021-04-12T07:46:37-07:00April 12, 2021|Blog Posts, Reputation Management|

Local reviews are powerful endorsements that not only serve as amplified word-of-mouth marketing but also help your locations rank higher in Google Search. In fact, your local reviews profile is a heavily weighted factor in Google’s local and organic search algorithms.  That means that your star ratings, review volume, recency, and sentiment of reviews each

Local Search Ranking Factors: What Matters Now for Enterprise Brands?

By |2020-11-23T12:29:09-08:00November 23, 2020|Blog Posts, Google My Business|

A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a

Rio Local Ratings: Powering Conversions Through On-Page Social Proof

By |2020-10-29T10:21:00-07:00October 29, 2020|Blog Posts, Product Updates|

People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted

Why Local Reviews Matter in the Restaurant Industry

By |2020-10-26T07:37:05-07:00October 26, 2020|Blog Posts, Restaurants|

Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all.  How can you ensure

Top 2020 Local Ranking Factors for Map Pack & Local Organic Search

By |2020-10-20T10:09:35-07:00October 20, 2020|Blog Posts, Local Marketing|

Darren Shaw, founder and president of Whitespark, shared new insights in his recent presentation at the Whitespark Local Search Summit. In his 2020 Local Search Ranking Factors deck, Darren shared the results of his organization’s most recent local search ranking factors survey.  Developed by David Mihm in 2008, this survey is unusual in that it

The Power of Owning Your Reputation Management [Case Study]

By |2020-12-04T09:08:16-08:00October 1, 2020|Case Studies, Reputation Management|

The success of your enterprise brand is closely linked to the quality of its online reputation. For multi-location brands, much of that online reputation is built through local reviews across top review platforms such as Google and Yelp. Local reviews affect each locations’ visibility, credibility and conversions—and ultimately your brand’s bottom line. And, with nearly

Best Practices for Positive and Negative Review Responses

By |2020-09-24T09:21:23-07:00September 24, 2020|Blog Posts, Reputation Management|

Across Google My Business, Facebook, Yelp, and other vertical-specific review platforms, positive and negative review responses are a key factor in searchers’ decision-making process. Review signals are also a top factor when determining search ranking. Additionally, 90% of consumers go online to find local businesses, and 82% read online reviews as part of their search. 

11 Tips for Enterprise Local Holiday Marketing Success Despite COVID-19

By |2020-09-14T09:07:22-07:00September 14, 2020|Blog Posts, Local Marketing, Retail|

It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will