#LSS2017 - Local Search Summit Insights - originally posted on LSA Insider - The Official Voice of the Local Search Association Last week at the 2017 Local Search Summit (Rio SEO’s client event) the presentations spanned the digital marketing spectrum with a focus on local search, new technologies, content marketing and more. The
#LSS2017 – Local Search Summit Insights – originally posted on LSA Insider – The Official Voice of the Local Search Association Last night Greg Sterling kicked off the 2017 Local Search Summit (Rio SEO’s client event) by exploring the past, present and future of search. From the first connected computer at UCLA in 1969 to
#LSS2017 –Trends & Predictions from Leading Voices in Local Search – originally posted on LSA Insider – The Official Voice of the Local Search Association Which trends and products will separate winners from losers in the local market? A panel of experts at Rio SEO’s Local Search Summit, provided some insights, perspective and takeaways for
#LSS2017 - Local Search Summit Insights - originally posted on LSA Insider - The Official Voice of the Local Search Association Empowered customers believe they deserve a certain experience from a brand. The boundary between physical and digital is irrelevant to customers, as intelligent agents like Siri, Amazon Alexa, and Cortana are changing the way
Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs. Make no mistake, traditional retail will remain strong in 2017. Amazon knows – the online retail giant is doubling down on brick and mortar
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold Crown –
Earlier this week LSA hosted a webinar with RIO SEO and Hallmark. Among other topics, it explored how national brands interact with and manage local marketing campaigns on behalf of independent retailers and franchise affiliates. Hallmark’s Carlos Corredor had some fascinating things to say about the national-local relationship. There were several things that stood out for me:
How to Use Online Seasonal Marketing to Drive Local Sales It's critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies and best practices on how brands and enterprises can use event marketing specifically to drive local traffic
Tomorrow at 11 Pacific/2 Eastern time LSA will be presenting a webinar featuring RIO SEO and Hallmark. The focus is on how national brands interact with and manage local marketing campaigns on behalf of independent franchise affiliates. RIO’s Tyler Ludwig will lay out location-based marketing principles for enterprises and Hallmark’s Carlos Corredor will discuss holiday/event-driven local marketing for national-local brands. He’ll explain Hallmark’s
The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on