#LSS2017: Insights from Rio SEO’s Client Summit in San Diego

By |2021-01-22T07:31:10-08:00May 1, 2017|In the News|

#LSS2017 - Local Search Summit Insights - originally posted on LSA Insider - The Official Voice of the Local Search Association Last week at the 2017 Local Search Summit (Rio SEO’s client event) the presentations spanned the digital marketing spectrum with a focus on local search, new technologies, content marketing and more.

#LSS2017: Trends & Predictions from Leading Voices in Local Search

By |2021-01-22T07:34:40-08:00April 27, 2017|In the News|

#LSS2017 –Trends & Predictions from Leading Voices in Local Search – originally posted on LSA Insider – The Official Voice of the Local Search Association Which trends and products will separate winners from losers in the local market? A panel of experts at Rio SEO’s Local Search Summit, provided some insights, perspective and takeaways for

#LSS2017: Forrester Provides a View of the ‘Post-Digital Marketer’

By |2021-01-22T07:35:33-08:00April 27, 2017|In the News|

#LSS2017 - Local Search Summit Insights - originally posted on LSA Insider - The Official Voice of the Local Search Association Empowered customers believe they deserve a certain experience from a brand. The boundary between physical and digital is irrelevant to customers, as intelligent agents like Siri, Amazon Alexa, and Cortana are changing the way

6 Local SEO Resolutions for a Prosperous 2017

By |2021-01-22T07:59:03-08:00November 30, 2016|In the News|

Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs. Make no mistake, traditional retail will remain strong in 2017. Amazon knows – the online retail giant is doubling down on brick and mortar

How Hallmark Assists 2,000 Store Locations with Local Marketing

By |2019-05-29T08:59:19-07:00May 17, 2016|In the News|

How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold Crown –

Local Search vs. Social: Hallmark Treats the Two Very Differently

By |2019-05-29T09:03:21-07:00May 13, 2016|In the News|

Earlier this week LSA hosted a webinar with RIO SEO and Hallmark. Among other topics, it explored how national brands interact with and manage local marketing campaigns on behalf of independent retailers and franchise affiliates. Hallmark’s Carlos Corredor had some fascinating things to say about the national-local relationship. There were several things that stood out for me:

WEBINAR: HOW BRANDS WALK THE NATIONAL-LOCAL MARKETING TIGHTROPE

By |2019-05-29T09:08:52-07:00May 10, 2016|In the News|

Tomorrow at 11 Pacific/2 Eastern time LSA will be presenting a webinar featuring RIO SEO and Hallmark. The focus is on how national brands interact with and manage local marketing campaigns on behalf of independent franchise affiliates. RIO’s Tyler Ludwig will lay out location-based marketing principles for enterprises and Hallmark’s Carlos Corredor will discuss holiday/event-driven local marketing for national-local brands. He’ll explain Hallmark’s

10 Most Powerful Mobile & Local Marketing Stats from #LSS2016

By |2021-01-22T08:01:20-08:00May 5, 2016|Local SEO|

The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity. Together, we explored the shifting local landscape with the guidance and insight of industry experts. Speakers included Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll. Each shared top quality

10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By |2020-06-04T16:36:17-07:00April 29, 2016|Business Listings, Local SEO|

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. In summary, here’s what the industry’s top experts have to say about local search strategies today, and the massive opportunity for tomorrow’s savvy marketers. Local