How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

By |2019-08-13T14:29:25-07:00August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. The importance of acquiring more reviews (both first- and third-party) and leveraging them for an increased aggregate star rating. The additional features and tools Google

4 Keys for Multi-Location Businesses to Compete in Local Markets

By |2019-07-02T11:52:47-07:00February 3, 2016|

Over the past couple of years, local search marketing has become a necessity for every business, big or small. To compete in local markets, you must make sure your business is present on Google, Bing and Yelp. However, big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked

12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |2019-07-02T11:52:56-07:00November 11, 2015|

T’was a month before Black Friday and all through the industry…. The 2015 holiday retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest