For multi-location brands like yours, managing every aspect of your local search engine optimization in-house ranges from daunting to downright impossible. This challenge is only amplified as Google’s algorithm rapidly evolves, introducing new opportunities and obstacles for local SEO. To stay on top of your local presence, you need to gather a team of experts who can craft an effective local SEO strategy that works with your budget, your current software and your operations.
What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. Why Google aims to be the single source of truth The importance of acquiring more reviews (both first- and third-party) and leveraging them for an
Over the past couple of years, local search marketing has become a necessity for every business, big or small. To compete in local markets, you must make sure your business is present on Google, Bing and Yelp. However, big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked
T’was a month before Black Friday and all through the industry…. The 2015 holiday retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.
We recently did a presentation at SMX East in NYC regarding Google’s latest algorithm update. We shared the local SEO key performance indicators to track as well as the tools marketers will need to pigeon-proof your web presence. Since we had such positive feedback, we thought we’d dive a little deeper into the tips and
By Bill Connard / VP of Local Search Solutions Having specialized in Local SEO for more than 10 years, I have seen a lot of change in the local search space. Google’s new local search Carousel is as exciting (and dynamic) as it gets. With any new change in the way Google serves up results,