How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

By |2019-08-13T14:29:25-07:00August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. The importance of acquiring more reviews (both first- and third-party) and leveraging them for an increased aggregate star rating. The additional features and tools Google

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2019-07-02T11:52:42-07:00April 21, 2016|

It’s a brave new world in local search marketing services. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of