Best Practices for Preparing for Google Search Algorithm Updates

By |2021-07-29T06:26:10-07:00July 29, 2021|Blog Posts, Local Marketing|

Google recently announced two back-to-back core updates that rolled out in June and July 2021, as well as the highly anticipated Page Experience update, which is rolling out through August 2021. These Google search algorithm updates are often noticeable to local marketers as they can cause changes to their rankings in search results. Google also

Post-Pandemic Local Search Insights: Searches Up 155%, Clicks to Site Up 52%

By |2021-07-28T13:56:22-07:00July 26, 2021|Blog Posts, Local Search Data|

If you’ve noticed that clicks to your website — an important Google My Business conversion metric — are dropping, you’re not alone. This can seem particularly alarming for brands that have transitioned to e-commerce over the course of the pandemic, as lost clicks to site could result in reduced online sales. However, it’s important to

How to Support Your Local Rankings with Organic SEO

By |2020-07-09T10:11:34-07:00July 9, 2020|Blog Posts|

The fact that 97% of consumers use search to find local businesses is old news—that finding from BIA Kelsey dates back to a decade ago now. Yet over the past ten years, the importance of both organic and local search in discovery, engagement, and driving motivated buyers into your locations has only grown. In that

Local Search Marketing with Google Maps [Ebook]

By |2020-07-09T12:30:36-07:00July 8, 2020|Blog Posts, Resources|

When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key

Local Pages Playbook: How Enterprise Brands Win At Local Search

By |2020-06-24T12:10:33-07:00June 24, 2020|Blog Posts, Local SEO, Resources|

Download our Local Pages Playbook We know accurate, up-to-date local listings are critical for discovery for enterprise brands. But how does your brand appear locally for those valuable, non-branded, and longtail search queries? That's where local pages come into play, another key component of any successful enterprise local marketing strategy. Local pages are helping multi-location

How Local Advertising is Changing (And Where to Focus Now)

By |2020-05-28T11:05:47-07:00May 28, 2020|Blog Posts|

Local advertising has been in a state of flux since the Coronavirus pandemic took hold across the United States. The projected impact on advertisers and the brands they serve is huge—in just one example, eMarketer predicted that Twitter’s advertising revenue would plummet by up to 40% in March. That was relatively early in the North

COVID-19 and the Future of Local Marketing [Webinar Recap]

By |2020-05-22T09:49:53-07:00May 22, 2020|Blog Posts|

For over two months, our world and the way we shop, interact with others and consume media has been drastically altered. At first, fear and uncertainty struck us as a health crisis became a global pandemic and subsequent stay-at-home orders were mandated. Next, businesses had to adapt to new methods of operating and generating revenue

The Go-To-Guide For Selecting the Right Enterprise Local Marketing Solution

By |2020-05-14T13:11:55-07:00May 14, 2020|Blog Posts, Resources|

Potential customers are searching for your services locally, but is your brand being found? In today’s highly competitive local search landscape, having a recognizable brand name, impeccable reputation, and close proximity to customers simply is no longer enough. Now that nearly half of all Google searches taking place are users seeking local information, it’s more

How Local Marketing Keywords Are Trending Now by Industry

By |2020-05-12T12:33:03-07:00May 12, 2020|Blog Posts|

The Coronavirus pandemic has caused such a massive shift in consumer behavior that brands are not only rethinking their marketing budget, but in many cases their entire strategy. The local marketing keywords you may already be using to describe your services aren’t necessarily the terms consumers think to use when they need to find a