How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

By |2019-08-13T14:29:25-07:00August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. The importance of acquiring more reviews (both first- and third-party) and leveraging them for an increased aggregate star rating. The additional features and tools Google

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |2019-07-02T11:52:38-07:00April 26, 2016|

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to boost online customer engagement. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2019-07-02T11:52:42-07:00April 21, 2016|

It’s a brave new world in local search marketing services. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of

The Mobile Opportunity for Local and Multi-Location Businesses

By |2019-06-11T09:49:17-07:00August 11, 2015|

Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website. They will not complete their task if your site isn’t optimized for mobile. Our latest webinar with Digital Marketing Depot

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |2019-06-11T10:35:47-07:00July 30, 2015|

By Karisa Macias / Marketing Director, Rio SEO Costs continue to rise in the increasingly competitive paid search market. To that end, Google pushes companies to improve quality and mobile-friendliness to improve user experience. As a result, marketers wonder where the most impactful local search optimizations today truly lie. The evolution of organic search to