How Local Advertising is Changing (And Where to Focus Now)

By |2020-05-28T11:05:47-07:00May 28, 2020|

Local advertising has been in a state of flux since the Coronavirus pandemic took hold across the United States. The projected impact on advertisers and the brands they serve is huge—in just one example, eMarketer predicted that Twitter’s advertising revenue would plummet by up to 40% in March. That was relatively early in the North

The Go-To-Guide For Selecting the Right Enterprise Local Marketing Solution

By |2020-05-14T13:11:55-07:00May 14, 2020|

Potential customers are searching for your services locally, but is your brand being found? In today’s highly competitive local search landscape, having a recognizable brand name, impeccable reputation, and close proximity to customers simply is no longer enough. Now that nearly half of all Google searches taking place are users seeking local information, it’s more

Navigating the COVID-19 Pandemic (Part 4) [Webinar Recap]

By |2020-05-11T16:19:05-07:00May 11, 2020|

It’s undeniable the world has rapidly shifted since the onset of the coronavirus pandemic. Businesses were forced to shut down, consumers have taken extra precautions while shopping in stores, and methods of service have been altered. Throughout it all, local marketing has evolved to accommodate these changes, helping you be seen by customers when they

Local SEO Tips for Restaurant & Grocery Brands During COVID-19

By |2020-04-02T10:07:38-07:00April 2, 2020|

In a matter of weeks, the whole world has had to adapt to a new lifestyle, one in which we are responsibly distancing ourselves from others. With the rise of social isolation and the need to spend the majority of our time indoors, the way businesses once operated has significantly changed.  Now, “essential” businesses must

Guide to GMB for Agencies Part II: A Step-By-Step Guide

By |2020-02-20T15:36:49-08:00February 20, 2020|

In the first part of this two-part guide, we discussed the importance of Google My Business optimization for multi-location organizations. Developing a proper GMB strategy for your clients will improve their online local visibility, search rankings, website clicks and foot traffic. But what does a strong GMB strategy look like at the ground level? And,

INFOGRAPHIC: 10 Compelling Insights That Prove the Opportunities Zero-Click Searches Present

By |2020-02-13T13:18:58-08:00February 13, 2020|

Do you ever check store hours, pull up a recipe, or look at a restaurant's menu—all without leaving Google? If this is the case, you’re already familiar with zero-click searches. Zero-click searches are now more prevalent than ever and have grabbed the attention of local marketers worldwide. Google’s continual efforts to enhance the search experience

Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform

By |2020-02-12T13:25:32-08:00February 12, 2020|

SAN DIEGO (PRWEB) FEBRUARY 12, 2020 Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced a new Suggestion Engine feature to its Local Manager solution. Built for local governance, Rio SEO’s Suggestion Engine enables both on-the-ground marketers as well as corporate leadership to verify all enterprise location data is compliant, complete and accurate across

European Wax Center’s Customized Reporting Solution Smooths Local Franchisee Challenges

By |2020-02-10T10:11:00-08:00February 10, 2020|

Even the most recognizable, reputable organizations encounter challenges when it comes to local search marketing. Such was the case for leading beauty franchise, European Wax Center, a company dedicated to helping both men and women look and feel the most confident versions of themselves through expert waxing services. A company known for stripping away people’s