local search

What’s New in Local SEO for 2017

By | May 23rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , |

As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO's third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are

Serving Rich Local Results with Mary Bowling at #LSS2017

By | May 17th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more

Google’s ‘Fred’ Update: What Does It Mean for Local Search?

By | March 29th, 2017|Categories: Rio SEO Blog|Tags: , , , |

There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation (although it has yet to be officially confirmed).  It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected

Experts Share Proven Ways to Give Your Local Search Presence a Boost for 2017

By | November 30th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

Connecting with customers in the moments that matter is difficult enough in our cross-device, constantly connected world. Don’t make things more difficult on yourself with unnecessarily complicated local SEO. Prepare for a prosperous and more efficient 2017 with these expert tips designed to make your local SEO strategy move effective and easier to manage in

6 Reasons to Make Optimizing Your Store Locator #1 Priority

By | October 31st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

The way most multi-location brands use store locators is a massively missed opportunity. If you’re counting on consumers to realize it’s your brand they want, then find their way to your store locator page and pick a location, you’re leaving the vast majority of that business on the table. That outdated store locator method just

Personalized Local Content: Frightful or Insightful [Webinar]

By | October 26th, 2016|Categories: Rio SEO Blog|Tags: , , |

Search has become ubiquitous; it’s how people learn, discover the world around them, and find the best answers to their needs. “Near me” searches have doubled in the past year, and now, 50% of all searches have local intent. As increasingly time-constrained consumers are overwhelmed with options and information, it’s more important than ever that

The Dirt on Google Possum: FAQs for Multi-Location Brands

By | September 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , |

If you've noticed your Google My Business listings missing from search results this month, you're not alone. Don't worry, they're not gone for good. They're just "playing possum," hence the nickname given this Google local algorithm update by the search community. September 1, 2016, marks the day the Google Possum update first shook up the

Local SEO Strategies to Capitalize on Voice Search

By | August 24th, 2016|Categories: Whitepapers|Tags: , , , , , , , , , , , , , , |

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper, based