local search

Experts Share Proven Ways to Give Your Local Search Presence a Boost for 2017

By | November 30th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

Connecting with customers in the moments that matter is difficult enough in our cross-device, constantly connected world. Don’t make things more difficult on yourself with unnecessarily complicated local SEO. Prepare for a prosperous and more efficient 2017 with these expert tips designed to make your local SEO strategy move effective and easier to manage in

6 Reasons to Make Optimizing Your Store Locator #1 Priority

By | October 31st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

The way most multi-location brands use store locators is a massively missed opportunity. If you’re counting on consumers to realize it’s your brand they want, then find their way to your store locator page and pick a location, you’re leaving the vast majority of that business on the table. That outdated store locator method just

Personalized Local Content: Frightful or Insightful [Webinar]

By | October 26th, 2016|Categories: Rio SEO Blog|Tags: , , |

Search has become ubiquitous; it’s how people learn, discover the world around them, and find the best answers to their needs. “Near me” searches have doubled in the past year, and now, 50% of all searches have local intent. As increasingly time-constrained consumers are overwhelmed with options and information, it’s more important than ever that

The Dirt on Google Possum: FAQs for Multi-Location Brands

By | September 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , |

If you've noticed your Google My Business listings missing from search results this month, you're not alone. Don't worry, they're not gone for good. They're just "playing possum," hence the nickname given this Google local algorithm update by the search community. September 1, 2016, marks the day the Google Possum update first shook up the

Local SEO Strategies to Capitalize on Voice Search

By | August 24th, 2016|Categories: Whitepapers|Tags: , , , , , , , , , , , , , , |

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper, based

How Two Multi-Location Brands Increased SEO Benefit and Enhanced Consumer Experience

By | August 10th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of searchers will visit a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location brands. How can

Google My Business Removes Ability to Edit Description – What It Means & What’s Next

By | August 5th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

As some observant clients have noted this week, it’s no longer possible to edit your business description in the Google My Business dashboard. But what does this mean for businesses and marketers, particularly those managing hundreds or even thousands of location listings? Google Confirms Removal of Editing “My Business” Description In an August 1 update

Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By | July 21st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , , , , , |

It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers. In a recent webinar hosted