In a recent webinar with Tyler Ludwig, Director of Enterprise Solutions at Rio SEO, and Colin Seymour, Director of Business Development at Rio SEO, participants learned how to do just that. Tyler and Colin explored how technology is dictating the consumer journey, what essentials are needed for a broad local presence, how to add consumer utility on your site (and why it matters), and more.
National holidays provide major opportunities for businesses across multiple industries to increase sales and foot traffic. Here are some of the best ways to increase your local search traffic to bring more people into your restaurant this Mother’s Day.
Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…
“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.
by Cynthia Sener, VP of Operations and Product at Rio SEO Recently, my colleague Chad Klingensmith and I had the opportunity to participate in the Local Search Association’s webinar, How to Use Organic SEO to Rank in Google’s Local 3-Pack. Co-host Joy Hawkins joined us as well as the incredibly sharp and talented founder of
The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ First of all, Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera.
As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO's third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are
As search results get more and more crowded, it’s more important than ever to stand out. So how can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer,
There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation. Although it has yet to be officially confirmed. It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected
Connecting with customers in the moments that matter is difficult enough in our cross-device, constantly connected world. Don’t make things more difficult on yourself with unnecessarily complicated local SEO. Prepare for a prosperous and more efficient 2017 with these expert tips designed to make your local search presence and local SEO tools more effective and