How to Support Your Local Rankings with Organic SEO

By |2020-07-09T10:11:34-07:00July 9, 2020|

The fact that 97% of consumers use search to find local businesses is old news—that finding from BIA Kelsey dates back to a decade ago now. Yet over the past ten years, the importance of both organic and local search in discovery, engagement, and driving motivated buyers into your locations has only grown. In that

Local Marketing Trends with Acronym: Client Interview

By |2020-06-11T16:38:24-07:00June 2, 2020|

John Albin is the SEO Manager at Acronym. In this interview-style post, John shares his local marketing tips and insight into the latest trends in local search marketing.  Rio SEO is fortunate to work with exceptional businesses, one of those being Acronym, a top search agency headquartered in New York City. Together, Rio SEO and

How Local Advertising is Changing (And Where to Focus Now)

By |2020-05-28T11:05:47-07:00May 28, 2020|

Local advertising has been in a state of flux since the Coronavirus pandemic took hold across the United States. The projected impact on advertisers and the brands they serve is huge—in just one example, eMarketer predicted that Twitter’s advertising revenue would plummet by up to 40% in March. That was relatively early in the North

COVID-19 and the Future of Local Marketing [Webinar Recap]

By |2020-05-22T09:49:53-07:00May 22, 2020|

For over two months, our world and the way we shop, interact with others and consume media has been drastically altered. At first, fear and uncertainty struck us as a health crisis became a global pandemic and subsequent stay-at-home orders were mandated. Next, businesses had to adapt to new methods of operating and generating revenue