Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By |2019-06-03T10:48:41-07:00July 21, 2016|

Looking to drive local review? It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers.

SEARCH TO SALES ™

By |2019-06-24T00:24:15-07:00July 6, 2016|

5 Local Strategies to Capitalize on Voice Search It's the hottest new topic on every marketer’s list – and it’s not even that new! The ability to search via voice commands has existed for a while. Technologies like Siri, which debuted as an iPhone 4S, go all the way back to 2011. Microsoft’s Cortana was

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2019-06-06T14:13:00-07:00April 21, 2016|

It’s a brave new world in local search marketing services. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of

Winning Shoppers in High Intent Micro-moments Across Channels

By |2019-06-07T09:34:10-07:00December 23, 2015|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

The Mobile Opportunity for Local and Multi-Location Businesses

By |2019-06-11T09:49:17-07:00August 11, 2015|

Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website. They will not complete their task if your site isn’t optimized for mobile. Our latest webinar with Digital Marketing Depot

Top 5 Brand Questions About Local Search Answered

By |2019-06-11T10:52:08-07:00May 22, 2015|

Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered two important metrics. First, 50% of consumers who conducted a local search on their smartphone visited a store within a day. Secondly, 34% of desktop and tablet searchers did the same. The opportunity is clear. However, brands

Local SEO Takeaways from Street Fight Summit West 2014

By |2019-06-12T13:09:54-07:00August 4, 2014|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By |2019-06-12T13:27:56-07:00July 25, 2014|

By Karisa Macias / Marketing Manager, Rio SEO Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, KPI measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill

Local SEO and Online Conversions: Building Your Digital Storefront

By |2019-06-13T11:12:05-07:00May 21, 2014|

Last week I had the pleasure of teaming up with LaserAway’s Paul Baumgarthuber during an eTail webinar. The webcast focused on utilizing local SEO tools to drive online conversions for multi-location businesses. The session reinforced just how much potential lies within a company’s own brand as it spreads across the local search ecosystem. It also