In this post you will learn why to local listings up to date during the holiday season and how Google Knowledge Panel features like Google Posts can help you engage last-minute shoppers.
What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. Why Google aims to be the single source of truth The importance of acquiring more reviews (both first- and third-party) and leveraging them for an
Looking to drive local review? It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers.
5 Local Strategies to Capitalize on Voice Search It's the hottest new topic on every marketer’s list – and it’s not even that new! The ability to search via voice commands has existed for a while. Technologies like Siri, which debuted as an iPhone 4S, go all the way back to 2011. Microsoft’s Cortana was
It’s a brave new world in local search marketing services. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm. Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of
Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,
Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website. They will not complete their task if your site isn’t optimized for mobile. Our latest webinar with Digital Marketing Depot
Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered two important metrics. First, 50% of consumers who conducted a local search on their smartphone visited a store within a day. Secondly, 34% of desktop and tablet searchers did the same. The opportunity is clear. However, brands
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.
By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert