How Local Advertising is Changing (And Where to Focus Now)

By |2020-05-28T11:05:47-07:00May 28, 2020|

Local advertising has been in a state of flux since the Coronavirus pandemic took hold across the United States. The projected impact on advertisers and the brands they serve is huge—in just one example, eMarketer predicted that Twitter’s advertising revenue would plummet by up to 40% in March. That was relatively early in the North

Latent Semantic Indexing (LSI) 101 for Enterprise Local SEO

By |2020-05-27T10:00:59-07:00May 27, 2020|

You may hear the term latent semantic indexing (LSI), sometimes referred to as latent semantic analysis, thrown around in SEO circles. The question then arises, is LSI something you should be using to improve your online visibility? In this post, we take a look at what latent semantic indexing really is, why it matters, and

COVID-19 and the Future of Local Marketing [Webinar Recap]

By |2020-05-22T09:49:53-07:00May 22, 2020|

For over two months, our world and the way we shop, interact with others and consume media has been drastically altered. At first, fear and uncertainty struck us as a health crisis became a global pandemic and subsequent stay-at-home orders were mandated. Next, businesses had to adapt to new methods of operating and generating revenue

3 Ways to Grow Your Marketing Agency with Local SEO

By |2020-05-21T12:48:20-07:00May 21, 2020|

It may seem like a strange time to talk about how to grow your marketing agency, given that the marketing budget is usually one of the first casualties when cuts come down the pipe. In the fallout from COVID-19, even Google is slashing its marketing budget by half for the remainder of 2020.  If you’re

COVID-19 and the Future of Local Marketing for Brands

By |2020-05-21T16:01:50-07:00May 19, 2020|

Download the COVID-19 and the Future of Local Marketing for Brands Ebook Now The COVID-19 crisis will certainly be remembered most for its devastating impact on healthcare and humanity. Yet for businesses of all kinds around the world, the consequences of this extended period of economic interruption cannot be underestimated. While COVID-19 and the future

The Go-To-Guide For Selecting the Right Enterprise Local Marketing Solution

By |2020-05-14T13:11:55-07:00May 14, 2020|

Potential customers are searching for your services locally, but is your brand being found? In today’s highly competitive local search landscape, having a recognizable brand name, impeccable reputation, and close proximity to customers simply is no longer enough. Now that nearly half of all Google searches taking place are users seeking local information, it’s more

How Local Marketing Keywords Are Trending Now by Industry

By |2020-05-12T12:33:03-07:00May 12, 2020|

The Coronavirus pandemic has caused such a massive shift in consumer behavior that brands are not only rethinking their marketing budget, but in many cases their entire strategy. The local marketing keywords you may already be using to describe your services aren’t necessarily the terms consumers think to use when they need to find a

Post-Pandemic Recovery Services for Enterprise Brands

By |2020-05-08T10:54:24-07:00May 8, 2020|

As the nation begins to enter the first phase of reopening the economy and we slowly prepare ourselves for a “new normal,” multi-location brands must balance continuing lockdowns with preparations to re-open locations across some states and regions. Our team of local marketing experts is here to help you elevate your local presence - from

4 Local Marketing Tips For Financial Institutions During Phase 1 of Opening Up America

By |2020-05-06T11:30:30-07:00May 6, 2020|

Over the past few months, financial institutions have drastically shifted their daily operations to comply with both federal and state regulations to better assist customers during the COVID-19 pandemic. While 97% of the US population were adhering to stay-at-home and shelter-in-place orders, many states have been able to slowly resume operations as of May 1,

Opening Up America: Expert Local Marketing Guidance For Enterprise Brands

By |2020-05-04T13:31:15-07:00May 4, 2020|

As guidelines for slowly reopening the U.S. economy become more clear, enterprise brands must start planning for how to effectively shift their local marketing initiatives. Based on the recommendations of federal, state and local governments, with guidance from health experts, select businesses are now allowed to open their locations, depending on the state/county they are