Enterprise local SEO is an area you cannot afford to make missteps. According to Google, 78% of shoppers use search before visiting a store—and 8 out of 10 use Google to search. Check out these frequently asked questions that can help your brand win at the local level in all of your markets.
Reviews and recommendations have always played a role in influencing consumer decisions. But in recent years, the volume, pervasiveness, and importance of online reviews have skyrocketed. Read our latest blog to learn practices for crafting and delivering review responses.
When and wherever a consumer sees a listing for one of your locations, you need to be present with driving directions, click-to-call functionality, current store hours, and other information to help them convert. Enterprise brands need to make sure their citations are accurate across hundreds or even thousands of locations, and it takes technology to manage this at scale. Read our blog to learn what citations mean for your multi-location business today.
What you will learn in this post: Why and how to audit your site’s backlink profile How to identify and leverage opportunities for local link building The importance of community outreach for improved link equity and local SEO Your website’s local and organic search rankings depend on a number of factors, but backlinks remain one
National holidays provide major opportunities for businesses across multiple industries to increase sales and foot traffic. Here are some of the best ways to increase your local search traffic to bring more people into your restaurant this Mother’s Day.
Consumers want to see reviews prior to making a purchase—in fact, 72% will not take action until they’ve read what others think about their dealings with your business. Reviews are critically important even before a searcher has a chance to read them through. In this webinar recap, you'll learn five impactful insights your brand can utilize for a smarter, more effective reviews strategy.
In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.
Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…
“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.
The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ First of all, Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera.