local seo

Searchlove 2017: San Diego – Our Favorite Local Takeaways

By | March 3rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising to

5 Ways the Local Marketing Game Changed for the Better in 2016

By | December 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , |

Across the globe people are taking stock of how they did in 2016, resolving to make changes and do better next year. We make New Year’s resolutions in our personal lives, but it’s a great time to step back and evaluate your performance and plans in business, as well, particularly when it comes to the

Rio SEO: Deck The Halls With These Tech Gadgets

By | December 9th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , |

We’re making a list and checking it twice with our top tech gift ideas that are sure to be nice. From apps that make your home a bit “smarter” to a voice-enabled item locator, there’s a gadget for everyone on your list. Here are our top 3 tech gifts that will be a guaranteed hit

Experts Share Proven Ways to Give Your Local Search Presence a Boost for 2017

By | November 30th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

Connecting with customers in the moments that matter is difficult enough in our cross-device, constantly connected world. Don’t make things more difficult on yourself with unnecessarily complicated local SEO. Prepare for a prosperous and more efficient 2017 with these expert tips designed to make your local SEO strategy move effective and easier to manage in

Personalized Local Content: Frightful or Insightful [Webinar]

By | October 26th, 2016|Categories: Rio SEO Blog|Tags: , , |

Search has become ubiquitous; it’s how people learn, discover the world around them, and find the best answers to their needs. “Near me” searches have doubled in the past year, and now, 50% of all searches have local intent. As increasingly time-constrained consumers are overwhelmed with options and information, it’s more important than ever that

Everything You Need to Know About Google Penguin 4.0

By | October 4th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

Late in September, Google launched a long-awaited update to its Penguin algorithm signal, which was designed to filter spammy sites out of its search results. On September 23, the search giant announced, “We are now rolling out an update to the Penguin algorithm in all languages… Penguin is now real-time… [and] Penguin is now more

Local SEO Strategies to Capitalize on Voice Search

By | August 24th, 2016|Categories: Whitepapers|Tags: , , , , , , , , , , , , , , |

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper, based