Google My Business Has New Features for Service Area Businesses

By |2020-02-11T16:03:32-08:00February 19, 2019|Business Listings, Google My Business|

Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…

Building Consumer Trust with Hyperlocal Strategies and Partnerships

By |2021-01-21T08:29:00-08:00February 4, 2019|Google My Business|

“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2021-01-22T08:03:12-08:00April 21, 2016|Local SEO|

It’s a brave new world in local search marketing services. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of

Local Search Leader Announces Integration with Google My Business

By |2019-05-29T09:13:51-07:00February 3, 2016|Press Releases|

SAN DIEGO, CA (Feb 03, 2016) - Rio SEO, the leader in automated local and mobile search software, is pleased to announce the integration of the recently launched Google My Business API with the Rio OpenLocal software platform. This new development grants Rio SEO’s 100+ multi-location retailers and service providers enhanced access at improved speeds to

Transforming Mobile Searches into Sales The Hype Around Beacon Technology: DMD Whitepaper

By |2019-06-17T12:47:00-07:00December 28, 2015|Resources|

By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This whitepaper explores the latest insights and tactics enterprise brands are using to convert online searches to

Rio SEO Announces New Search To Sale™ Module and Strategic Partnership With Verve

By |2019-05-29T09:15:52-07:00October 5, 2015|Press Releases|

SAN DIEGO, CA (Oct 5, 2015) – Rio SEO, the leader in local SEO automation software, today announced its new Search to Sales™ module, in collaboration with Verve, the leader in location-based mobile advertising. Search to Sale™ is a new component within Rio SEO’s Open Local Platform, a hub for local business information, offers and

Kickstart Your Local Marketing Strategy with Tips from Forrester & Rio SEO

By |2021-01-22T08:12:27-08:00August 7, 2015|Local SEO|

With the increase of smartphone adoption, marketers need to rethink their content strategies. This is particularly true when they consider the mobile local content that drives consumers to their locations. However, local search initiatives have proven to be one of the most cost effective. They are also high converting traffic generators for digital marketers. Moreover,

Rio SEO Announces New Chief Customer Officer

By |2019-05-29T09:14:18-07:00June 16, 2015|Press Releases|

SAN DIEGO, CA (June 16, 2015) – Rio SEO, the leader in local SEO automation software, has announced the appointment of Warren Raisch as Chief Customer Officer (CCO). Raisch brings to Rio SEO more than 20 years of experience in world-class organizations including Apple, HP and Adobe divisions.   Raisch’s expansive career has spanned leading

POV – Google’s Mobile Update

By |2019-06-07T09:31:45-07:00May 26, 2015|Resources|

On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices. According to Google, the main goal of this update was to

Is Your Business Ready for the “Internet of Things?”

By |2019-05-29T09:00:41-07:00May 12, 2015|In the News|

By Dema Zlotin, CEO at Rio SEO At some point in the not-too-distant future, we’ll have more refrigerators and cars than computers and mobile devices connected to the Internet. Just a few years ago, this sounded like the stuff of science fiction… . . . not anymore. By 2020, there will be over a quarter