Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users – ClickZ

By |2019-12-13T03:01:09-08:00April 23, 2015|In the News|

User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Quality content is the foundation on which all of your marketing efforts and customer experiences are built. We know that written and visual

Local Business Conversion Optimization: 3 Ad Personalization Rules to Live By – Search Engine Watch

By |2019-12-13T02:56:59-08:00February 12, 2015|In the News|

Personalization is more than the latest advertising buzzword – it's a movement, driven by consumers' expressed desire for a more relevant, seamless online experience.   Ad technology has made it possible to get ever more granular with our targeting, to the point you can hone in on a single user and personalize to the point

Google’s Pigeon Local Search Update: Local SEO Tools – Local Search Insider

By |2017-12-15T11:58:44-08:00August 27, 2014|In the News|

We recently contributed to a blog about Google's new "Pigeon" algorithm update, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. Google's algorithms

Local SEO Software Provider Rio SEO Integrates with Factual for Local Business Listing Management

By |2019-12-13T02:35:01-08:00February 19, 2014|Press Releases|

Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility SAN DIEGO, Feb. 19, 2014 – Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform. Factual