Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users – ClickZ

By |2019-12-13T03:01:09-08:00April 23, 2015|In the News|

User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Quality content is the foundation on which all of your marketing efforts and customer experiences are built. We know that written and visual