10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By |2017-12-15T11:58:36-07:00April 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , |

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. Here’s what the industry’s top experts have to say about local today, and the massive opportunity for tomorrow’s savvy marketers: The Local Pack is a

How Google My Business Connects Local Businesses in the Moments That Matter #LSS2016

By |2017-12-15T11:58:36-07:00April 27th, 2016|Categories: Rio SEO Blog|Tags: , , , , , |

The online and offline worlds are blurring. Through mobile, the internet now touches most local activities and offline purchases – and the pace of change is accelerating. In the opening keynote at Rio SEO’s Local Search Summit (#LSS2016) in San Diego, Google My Business Content Strategist Willys DeVoll shared Google’s perspective on this rapidly evolving

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |2017-12-15T11:58:36-07:00April 26th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to transform the customer experience. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2017-12-15T11:58:36-07:00April 21st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

It’s a brave new world in local. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of Strategy & Insights