Local Search vs. Social: Hallmark Treats the Two Very Differently

By |2019-05-29T09:03:21-07:00May 13, 2016|

Earlier this week LSA hosted a webinar with RIO SEO and Hallmark. Among other topics, it explored how national brands interact with and manage local marketing campaigns on behalf of independent retailers and franchise affiliates. Hallmark’s Carlos Corredor had some fascinating things to say about the national-local relationship. There were several things that stood out for me: