Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |2019-06-06T14:05:22-07:00April 26, 2016|

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to boost online customer engagement. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how