Where to Prioritize Your Digital Presence and What Matters Most for 2021 [INFOGRAPHIC]

By |2021-01-14T04:44:10-08:00December 16, 2020|Blog Posts, Infographics, Local Marketing|

The year 2020 tested marketers across the globe both with the ability to be agile and pivot efforts quickly amid times of adversity. Local consumers’ search behavior changed dramatically, digital adoption accelerated by years, and the Coronavirus pandemic has left a crater in brands’ historic data that makes it really questionable as to whether the

2019 Year-End Recap: Top 5 Trending Topics We Covered This Year

By |2019-12-26T13:17:30-08:00December 20, 2019|Blog Posts|

2019 was undoubtedly a year of innovation, progress and forward movement in the local search industry. Over the past year at Rio SEO, we’ve seen new trending topics, uncovered helpful strategies, and heard how our clients have reached success in the ever-changing local search ecosystem. Throughout the year, we were quick to provide you with

How Two Multi-Location Brands Increased SEO Benefit and Enhanced Consumer Experience

By |2019-07-02T11:48:05-07:00August 10, 2016|Business Listings, Local SEO|

The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of consumer experiences include a visit to a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location

Mastering the New Google My Business API: A Guide for Enterprise Brands

By |2019-07-02T11:52:44-07:00April 15, 2016|Google My Business, Local SEO|

In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API. But they can also manage special hours, control access at the local

POV – Google’s Mobile Update

By |2019-06-07T09:31:45-07:00May 26, 2015|Resources|

On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices. According to Google, the main goal of this update was to

Local SEO Takeaways from Street Fight Summit West 2014

By |2020-12-04T14:34:47-08:00August 4, 2014|Blog Posts, Local SEO, Marketing Analytics|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

SEMPO: Local SEO Converges with Mobile Search

By |2017-12-15T11:58:46-08:00April 28, 2014|In the News|

Consumers searching for information about local businesses increasingly turn to their smartphones for answers. According to Google’s Mobile Search Moment Study, 77 percent of mobile searches take place at home or work, where a PC or other device is available to the searcher and now over 1 out of every 3 searches is done on

Mobile Search + Local SEO = #Lobile

By |2021-01-22T08:25:03-08:00April 1, 2014|Blog Posts, Local SEO|

The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Get your brand ready for Lobile. Tweet & Tell Your Friends! In a increasingly becoming a mobile and locally driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are

6 Key Local SEO Automation Tactics Build Relevance and Lower CPCs

By |2020-12-04T14:28:36-08:00January 23, 2014|Blog Posts, Business Listings|

By Bill Connard / VP of Local Search Solutions Retailers with multiple physical locations face unique challenges in local search engine optimization. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set. Map listings, reviews and ratings, discussions and user-generated content converge with your own