The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of consumer experiences include a visit to a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location
In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API. But they can also manage special hours, control access at the local
On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices. According to Google, the main goal of this update was to
By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert
Consumers searching for information about local businesses increasingly turn to their smartphones for answers. According to Google’s Mobile Search Moment Study, 77 percent of mobile searches take place at home or work, where a PC or other device is available to the searcher and now over 1 out of every 3 searches is done on
The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Get your brand ready for Lobile. Tweet & Tell Your Friends! In a increasingly becoming a mobile and locally driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are
By Bill Connard / VP of Local Search Solutions Retailers with multiple physical locations face unique challenges in local search engine optimization. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set. Map listings, reviews and ratings, discussions and user-generated content converge with your own
Case Study: Local SEO Best Practices Deliver Major Cost-Per-Click Reductions Rio SEO recently analyzed the cost-per-click (CPC) of engaging customers who practice what we consider Best Practice Local SEO in some of the most competitive industries using our Automated Local SEO platform and the benefits experienced.