5 Ways the Local Marketing Game Changed for the Better in 2016

By |2019-07-02T11:43:48-08:00December 29, 2016|

Across the globe people are taking stock of how they did in 2016. Many resolve to make changes and do better next year. We make New Year’s resolutions in our personal lives. But it’s a great time to step back and evaluate your performance and plans in business, as well. This is particularly true when

Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By |2019-07-02T11:48:45-08:00July 21, 2016|

Looking to drive local review? It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers.

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2019-07-02T11:52:42-08:00April 21, 2016|

It’s a brave new world in local search marketing services. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of

Winning Shoppers in High Intent Micro-moments Across Channels

By |2019-07-02T11:52:53-08:00December 23, 2015|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

Transforming Mobile Searches Into Sales [Webinar]

By |2019-06-11T08:08:56-08:00October 20, 2015|

Beacon marketing is all the rage, and why not? A national advertiser can pinpoint a consumer’s precise location inside one of their retail stores. Then they can serve up a highly relevant ad in response to their mobile searches. How fantastic is that? Oh yes, beacons have generated a lot of hype -- especially for