5 Ways the Local Marketing Game Changed for the Better in 2016

By |2019-02-23T22:48:10-07:00December 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , |

Across the globe people are taking stock of how they did in 2016, resolving to make changes and do better next year. We make New Year’s resolutions in our personal lives, but it’s a great time to step back and evaluate your performance and plans in business, as well, particularly when it comes to the

How Two Multi-Location Brands Increased SEO Benefit and Enhanced Consumer Experience

By |2017-12-15T11:58:34-07:00August 10th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of searchers will visit a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location brands. How can

Local Marketing Experts Share Local SEO Strategies to Capitalize on Voice Search

By |2017-12-15T11:58:34-07:00July 21st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , , , , |

The last year -- even the last six months -- has seen an exponential increase in the adoption, acceptance and usage of voice search technology.  Google has revealed that 20% of searches are now voice searches, and Siri receives 2 million voice queries a week. What should marketers be doing right now, and how can

Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By |2017-12-15T11:58:34-07:00July 21st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , , , , , |

It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers. In a recent webinar hosted

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2017-12-15T11:58:36-07:00April 21st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

It’s a brave new world in local. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of Strategy & Insights

4/20-22|San Diego, CA|LOCAL SEARCH SUMMIT : LSS 2016 Bringing Local to Life: San Diego, CA.

By |2016-02-23T18:19:02-07:00April 20th, 2016|Tags: , , , , , , |

Imagine a full day of interactive sessions, engaging panels, and thought provoking forums, mixed with the beautiful climate of San Diego’s surf, sand and sun. We are happy to announce that Rio SEO’s Local Search Summit 2016: Bringing Local to Life, is returning this spring to offer our clients the latest trends and insights from industry leaders in

Winning Shoppers in High Intent Micro-moments Across Channels

By |2017-12-15T11:58:37-07:00December 23rd, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , |

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By |2017-12-15T11:58:37-07:00November 4th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.